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Guerrilla Marketing for Shark Week

August 5, 2009 by Ryan Lum - 0 comments

To promote the Discovery Channel’s show “Shark Week”, surfboards that appeared to have been bitten by sharks were left on various hip Australian beaches. Guerrilla marketing staffers monitored the activities and made sure the surfboards did not “leave the beaches” and turn into souvenirs.

Guerrilla Marketing for Shark Week Guerrilla Marketing

Shark Week Guerrilla Marketing Campaign

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About Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn or Twitter

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About Creative Guerrilla Marketing
Creative Guerrilla Marketing was founded in 2009, as a weblog dedicated to Guerrilla Marketing ( or Guerilla Marketing, Guerilla Marketing, Gorilla Marketing ), Viral Marketing ( Viral Advertising, Viral Videos ), Ambient Advertising, Outdoor Advertising, and general Advertising and Marketing Campaign Examples.
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