November 16, 2012 by Brooke Samsonite - 0 comments
Sometimes the biggest boost to your ROI comes from the most unlikely of sources. You toil and toil away with your marketing department in all of the traditional advertising formats, wondering why you’re not seeing the return you were expecting. Instead of banging your head against all of the solutions you think should be working, you might need to take a bit of a stroll to unconventional yet brilliant ideas to get your ROI stronger.
You’ve probably spent a lot of time figuring out your packaging, but it might just be the best place to mix it up a bit. Take a look at the alcohol industry, for example. Several alcohol companies have found success in repackaging their booze in convenient pouches, including wine or pre-mixed drinks. The best way to phrase it might be an adult Capri Sun package. You might be surprised at how big of an increase the pouches produced — alcohol sales increased 153 percent. Not only were the packages more convenient for consumers, grocery stores and other product distributors took to this trend very quickly. The pouches stand out among other types of alcohol packaging and can be displayed in an attractive manner. The design of the pouches also provided enough space for branding and advertisement compared to the original packaging. Finally, consumers enjoyed how much time this type of packaging saved them. They had a complete drink in a small pouch, instead of picking up liquor from the liquor store and having to pop over to the grocery store for the juice and mixers.