Guerrilla Marketing Tools to Strengthen Your ROI

Identify out-of-the-box marketing trends by paying attention to efforts in other industries. For example, the alcohol pouch trend partially got started because of baby food packaging — companies began putting their food in easy-to-use packages that allowed toddlers to feed themselves without any messes. This particular bit of marketing translated well into the booze world, cleaning up messes left by bottle overflow, spilled mixers, melting ice and the ubiquitous “party fail.”It might not seem like the type of change that would bring in that much of a ROI increase, so the 153 percent rise is rather impressive. It also proves you need to look at all of the factors before using unconventional or guerilla marketing campaigns. A small change could simultaneously make your product more attractive to retailers and consumers alike.Marketing opportunities abound when you open your eyes to the possibilities. Your initial ROI might not break the 100 percent mark, but you can certainly run the numbers on some more unconventional campaigns to see whether you’d be better off focusing your attention elsewhere. You don’t want to abandon standard marketing techniques, of course, but when you’re trying to stand out among your competition, it’s best if you let loose at least once in awhile. If it doesn’t work, chalk up your efforts to a good marketing lesson learned. If it does work, pat yourself on the back and host a celebration with the folks from marketing with an array of booze pouches.