Guerrilla Style Dance-off in Club to Promote Album Single

What better way to promote a new album single than to introduce it to the club scene on a popular night? That’s just what Waxdolls did to promote their new single, Brain Pop.

Their strategy? Gain a crowd, create a dance-off and gain some new listeners. This campaign definitely left onlookers wondering, “What was the name of that one song that played during the dance-off?”

What do you think of this guerrilla style dance-off campaign? Let us know by commenting below!

The video was shot on April 21st, 2012 at Club Charlatan in Ghent, Belgium.