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Guerrilla Style Dance-off in Club to Promote Album Single

What better way to promote a new album single than to introduce it to the club scene on a popular night? That’s just what Waxdolls did to promote their new single, Brain Pop.

Their strategy? Gain a crowd, create a dance-off and gain some new listeners. This campaign definitely left onlookers wondering, “What was the name of that one song that played during the dance-off?”

What do you think of this guerrilla style dance-off campaign? Let us know by commenting below!

The video was shot on April 21st, 2012 at Club Charlatan in Ghent, Belgium.

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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