Last year Spies Travel Denmark launched a hilarious campaign called ‘Do it for Denmark’ in which the travel agency encouraged people to go on vacation and conceive children. The even launched a contest where you could win 3-years of free baby stuff if you could prove you made a baby while on vacation. That video received over 8 million views on youtube, making it one of the most successful campaigns originating from Denmark.
Well Spies Travel Denmark is back at it again with their latest campaign focusing on the same problem but with a different approach. This year they hope to encourage baby making not just for their country, but for their moms.
Spies Travel Denmark have developed the Parent Purchase™ product, where grandmothers can prepay active holidays for their children and in-laws in order to help encourage the conception of a grandchild. Now danes are encouraged to ‘do it for mom‘. The ‘public service announcement’ has received over 6 million views on YouTube.