Honest Tea Social Experiment: The Most Honest City In America

Honest Tea Social Experiment: The Most Honest City In America Guerrilla Marketing Photo

If you saw a rack of refreshing beverages on the corner of a street with only a sign that said to drop $1 into a box if you take a drink, would you pay?

Honest Tea set up small drink dispensers in the some of the largest cities in America: San Francisco, Los Angeles, Washington, Chicago, Atlanta, Boston and New York. The social experiment was about measuring the honesty of people to see if they would pay $1 for the drink they picked up.

The campaign got a lot of media to take notice and received buzz around the the brand. The whole campaign received over 280 million total impressions, 160 press stories, $2.79 million in earned media and experienced double diget growth in each target market with San Francisco being the largest with 56.31% growth.

The Honest Tea Social Experiment: The Most Honest City In America

Advertising Agency: SS+K, New York, USA

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

1 Comment

  1. […] the Honest Tea Social Experiement where Honest Tea set up small drink dispensers in the some of the largest cities in America?  The […]

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