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IBM: Smart Ideas for Smarter Cities Useful Billboards

by Ryan Lum July 3, 2013, 9:00 AM 15.6k Views 8 Comments

Billboards are often overlooked, annoying andÂ ineffective. That is, until now. The creative folk over atÂ Ogilvy & Mather FranceÂ took billboard advertising to the next level. Their concept was truly interactive and helpful!

By adding a simply bend to the billboard advertisement, they were able to create an interaction with the advertisement that helped people in their time of need. The concept was forÂ IBM’s People for Smart Cities Program.

via Coolhunter

Credits

Ogilvy & Mather France
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Susan Westre
Art Director: Daniel Diego Lincoln
Copywriter: Lauren Elkins/Andrew Mellen
Concept: Daniel Diego Lincoln/Stephane Santana
Photographer: Bruno Bicalho Carvalhaes
Agency Supervisor: Muriel Benitah, Mary McFarland

IBM Street Marketing

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+