Billboards are often overlooked, annoying and ineffective. That is, until now. The creative folk over at Ogilvy & Mather France took billboard advertising to the next level. Their concept was truly interactive and helpful!
By adding a simply bend to the billboard advertisement, they were able to create an interaction with the advertisement that helped people in their time of need. The concept was for IBM’s People for Smart Cities Program.
via Coolhunter
Credits
Ogilvy & Mather France
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Susan Westre
Art Director: Daniel Diego Lincoln
Copywriter: Lauren Elkins/Andrew Mellen
Concept: Daniel Diego Lincoln/Stephane Santana
Photographer: Bruno Bicalho Carvalhaes
Agency Supervisor: Muriel Benitah, Mary McFarland
Pingback:6 Secrets of Successful Guerilla Marketing Ideas | Keshot Blog
Pingback:» IBM’s Functional Billboards Robert McGovern
Pingback:#20 | July Bites | Ziggy
Pingback:Fifty inspiring ideas for places (Part two) | Revolutionary Arts
Pingback:The signs they are a changin’ | Outdoor Media Association Blog
Pingback:Steven Severn | Publi (4) city