Interactive Charity Billboard Accepts Donations On The Spot

by Ryan Lum May 26, 2014, 8:00 AM 7.4k Views

Misereor, an organization fighting against poverty and injustice, found out that over 40% of payments made in Europe were done via credit card. This sparked an idea to create an interactive billboard that actually accepted donations via credit card.

The digital poster has a split in the middle that allows individuals to swipe their credit card. Upon doing so, it would activate a video sequence that reacted to the swipe, showing that the donation would help someone in need.

The billboard aims to solve a very real problem that people can’t visualize where the donation is going towards. For every swipe, a 2 euro donation is made. When the individual receives their credit card statement, the statement message also encouraged them to turn their 2 euro donation to a monthly donation. Clever!

https://www.youtube.com/watch?v=ZcqsRhMHo8o

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Billboard non profit

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+