Jodi Lee Foundation Bowel Cancer

The Jodi Lee Foundation is an organization that helps spread awareness of bowl cancer, the second biggest cancer killer in Australia. To help spread awareness of their cause, they decided to create a very useful ambient advertising campaign. They created the words “Bowl Cancer” out of a mirror like structure. Covering the letters were miniature testing kits that people could take home to do a quick test.

As more and more people took one of the tests home, the words “Bowl Cancer” slowly faded into the background until all that was left was the mirror-like structure.

Jodi Lee Foundation: The less we’ll see of bowel cancer

Advertising Agency: AJF Partnership, Melbourne, Australia
Director: Pete Baker / The Glue Society
Executive Creative Director: Andrew Foote
Creative Director / Copywriter: Michael Skarbek
Creative Director / Art Director: George Freckleton
Producer: Josh Mullens
Production company: Will O’Rourke
Executive Producer: Michael Ritchie
Planner: Brigitte Bayard
DoP: Rob Marsh
Head of Broadcast: Roz Ruwhiu
Planner: Lucy Cochran
Editing Company: The Editors
Editor: Laurence van Camp
Composer: Paul Ruske
Music Studio: Final Sound
Production Company Art Director: Gus Smith
Production Manager: Melanie Reardon
Senior Account Director: Kate Silver
Senior Account Manager: Anne-Marie Healy

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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