Kit Kat is all about getting people to take a break…a break of their Kit Kat bar. Instead of more traditional marketing methods, Kit Kat decided to take to the streets and partnered with Nasta/Ogilvy to create a unique bench challenge.
Together they created a bench that monitors how long you ‘take a break’. If a person sits for over a minute, they will be rewarded with a free Kit Kat bar. The Break Machine dispensed over 20,000 Kit Kat bars all over Paraguay. In doing so, Kit Kat reached over 600,000 people via their social media channels.
Advertising Agency: Nasta/Ogilvy, Asunción, Paraguay
Creative Director: Rodrigo Villamayor
Art Director: Sam Griffith
Account Executive: Janeth Polanco
Published: September 2015