KLM Canada Creates Unique Billboard That Simulates Flight Takeoff

KLM wanted to share the love of flying with people all over Canada. That’s why they created a very unique billboard that allows users to actually interact with it.

The billboard was actually very simple in design as it just had a picture of a KLM airplane; however, the way it was designed was very unique. Agency Bleublancrouge placed a canister on the billboard that was controlled from a level at the ground level. People could then walk up to the “captain’s chair” and be the one to initiate a countdown to blastoff.

It’s quite a simple idea, yet it’s quite fun as well! To add onto the fun, one lucky participant had the opportunity to win two KLM tickets to Europe.

KLM Canada: A dream of streams

Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Jonathan Rouxel
Art Director: Fabrice Bouty
Copywriter: Alexis Caron Cote
Production House: 1ONE
Published: September 2014

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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