Lay’s Creates A Human Claw Machine

Lay’s Asia recently recreated the claw game for this fun activation campaign. We are all familiar with the metal claw game  where you can win stuffed animals (if you can get that claw to actually grab one), but Lay’s decided to switch it up by replacing the metal claw with children!

That’s right! They recreated one of our favorite childhood games and made the human claw machine in which a young child is strapped to a large crane and is lowered into a bag of chips. The child would then try to grab as many bags of chips as possible.

SEE ALSO: The Lay’s Chip Machine Makes Potato Chips Before Your Eyes

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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