LG’s Falling Elevator Floors. It’s So Real, It’s Scary!

Imagine getting into an elevator and suddenly the lights start to flicker. All of a sudden the floor beneath you starts to fall apart and you’re standing there staring at the bottom of the elevator shaft.

Well that’s just the prank LG staged up recently. LG hijacked an office elevator, removed the standard flooring and replaced it with several of their new IPS monitors. When someone presses an elevator button, lights flicker and then the displays change to make it look like they are falling away.

Talk about shock marketing! Let’s hope they tied it back to the brand. What do you think?

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+


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