To remind people of the dangers at sea, TribordÂ partnered withRosa Park agency and launched a new drink called WAVE that was composed of 100% sea water. To goal was to give people a glimpse of what drowning would feel like and promote their new IZEBER50 floatation jacket. On the WAVE can, Tribord had a small message promoting the benefits of their newest floatation jacket. The message said, “make this your last taste of drowning”.
Reactions were unanimous.Â Drowning isn’t fun.
Would you subject yourself to this torture? Hopefully in the end they got something more than a taste of sea water.