Life’s too short for the wrong job Marketing Campaign

Life’s too short for the wrong job Marketing Campaign

Tired of working that 9 to 5 job in a cramped office space? See how a German online recruitment website aimed to break people out of the mold and find their perfect job through this advertising campaign.

Jobsintown.de, a German online recruitment website, ran a campaign back in 2006 that won many advertising/marketing awards. The agency Scholz & Friends, Berlin came up with the concept and slogan for the campaign “Life’s too short for the wrong job”.  The concept of the advertising campaign was to introduce the idea that there are people behind these machines that are hard at work in cramped spaces.

The campaign itself was actually a print campaign that introduced a very real concept.  Jobsintown.de recently took a different approach as they aired a video commercial was created by grabarz & partner that depicts a fisherman who realized his true calling in life is outside of his current profession. See the print campaign and new video examples below.

Lifes too short for the wrong job Marketing Campaign Guerrilla Marketing Photo

Lifes too short for the wrong job Marketing Campaign Guerrilla Marketing Photo

Lifes too short for the wrong job Marketing Campaign Guerrilla Marketing Photo

Lifes too short for the wrong job Marketing Campaign Guerrilla Marketing Photo

Lifes too short for the wrong job Marketing Campaign Guerrilla Marketing Photo

Lifes too short for the wrong job Marketing Campaign Guerrilla Marketing Photo

Lifes too short for the wrong job Marketing Campaign Guerrilla Marketing Photo

Lifes too short for the wrong job Marketing Campaign Guerrilla Marketing Photo

Lifes too short for the wrong job Marketing Campaign Guerrilla Marketing Photo

Lifes too short for the wrong job Marketing Campaign Guerrilla Marketing Photo

Lifes too short for the wrong job Marketing Campaign Guerrilla Marketing Photo

Lifes too short for the wrong job Marketing Campaign Guerrilla Marketing Photo

Lifes too short for the wrong job Marketing Campaign Guerrilla Marketing Photo

Lifes too short for the wrong job Marketing Campaign Guerrilla Marketing Photo

Lifes too short for the wrong job Marketing Campaign Guerrilla Marketing Photo

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

8 Comments

  1. […] L’antefatto risale a qualche tempo fa quando un’agenzia per la ricerca e selezione del personale online lanciò una campagna marketing con un messaggio molto forte, rivolto alle persone stanche del proprio lavoro: “Life’s too short for the wrong job“. […]

  2. sure it made lot of impact!!!!…..

  3. […] In school my major was advertising, with the goal to one day be a Creative Director for an agency or an International company. Of all of the inspirational ads I’ve seen, this German ad campaign for the online recruitment website, Jobsintown.de is one of my favorites. Berlin ad agency, Scholz and Friends, came up with the concept and slogan for the campaign “Life’s too short for the wrong job.”  The concept was to introduce the idea that there are people behind these machines working extremely hard in cramped spaces. My favorite print is the airport screening where the guy is literally looking through the passenger’s luggage. If these ads were in every airport, people would probably focus more on the ads than the uncomfortable TSA body check they were about to undergo!  Via […]

  4. This Campaign should be the best by far

  5. […] Check out larger images here. […]

  6. […] 转自: http://www.creativeguerrillamarketing.com/guerrilla-marketing/lifes-short-wrong-job-marketing-campai… […]

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