L’Oreal Gives Moviegoers the Waterproof Experience

L´Oréal wanted to show women the power of their product by treating them to a free makeover and a movie. McCann Mexico invited 100 women to see a movie with the condition that they were willing to participate in a makeover using L´Oréal products and be photographed before and after the film.

The movie the women watched was an absolute tear jerker. The 3+ hour movie was meant to tug at the heart strings and get the women weeping. After the movie, they took a photo of the women to show that even after shedding tears, they would still look as beautiful as before.

Credits

Advertising Agency: McCann, México
Creative vp: Javi Carro
Creative account group director: Joanna López
Associated creative director: Roberto Martínez
Senior Copywriter: Adria Jáuregui
Art director: Myriam Barrios
Account dircetor: Audrey Amselli
Production house: Unidad 59
Film director: David Ruiz
Production director: Juan González
Producer: Rafael López