L’Oreal Gives Moviegoers the Waterproof Experience

L´Oréal wanted to show women the power of their product by treating them to a free makeover and a movie. McCann Mexico invited 100 women to see a movie with the condition that they were willing to participate in a makeover using L´Oréal products and be photographed before and after the film.

The movie the women watched was an absolute tear jerker. The 3+ hour movie was meant to tug at the heart strings and get the women weeping. After the movie, they took a photo of the women to show that even after shedding tears, they would still look as beautiful as before.


Advertising Agency: McCann, México
Creative vp: Javi Carro
Creative account group director: Joanna López
Associated creative director: Roberto Martínez
Senior Copywriter: Adria Jáuregui
Art director: Myriam Barrios
Account dircetor: Audrey Amselli
Production house: Unidad 59
Film director: David Ruiz
Production director: Juan González
Producer: Rafael López

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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