Lynx Attract Causes Chaos on the Bus

It’s true that we’ve seen some pretty creative bus advertisements that really make us stop and stare; however, nothing like this campaign by Lynx! Still using the old marketing strategy, sex sells, Lynx loads a double decker bus in London with several couples. At the opportune moment, all the couples just jump all over one another and start making out. It surely gets a reaction from everyone else in the bus! The bus was also wrapped with an add that said, “Lynx Attract for Him + Her.” It’s a nice idea that markets to people looking at the bus and perhaps the people on the bus.

The campaign gained a lot of scrutiny as marketers said that this was a poor implementation of guerrilla marketing as it didn’t have a wide enough reach. What do you think?

Advertising Agency: Tullo Marshall Warren, London, UK