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Lynx Attract Causes Chaos on the Bus

It’s true that we’ve seen some pretty creative bus advertisements that really make us stop and stare; however, nothing like this campaign by Lynx! Still using the old marketing strategy, sex sells, Lynx loads a double decker bus in London with several couples. At the opportune moment, all the couples just jump all over one another and start making out. It surely gets a reaction from everyone else in the bus! The bus was also wrapped with an add that said, “Lynx Attract for Him + Her.” It’s a nice idea that markets to people looking at the bus and perhaps the people on the bus.

The campaign gained a lot of scrutiny as marketers said that this was a poor implementation of guerrilla marketing as it didn’t have a wide enough reach. What do you think?

Advertising Agency: Tullo Marshall Warren, London, UK

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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