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McDonald’s Accepts Cans As Currency For Food In Stockholm

Summer in Stockholm is a time where a lot of young folk spend outdoors at parks and music festivals. It’s unfortunate that during this time, there is a lot of trash and litter. McDonald’s with the help of DDB Stockholm created a campaign to help encourage individuals to pick up their cans for recycling in exchange for a free meal at McDonald’s.

DDB Stockholm created a unique billboard that housed a trash bag dispenser that encouraged people to pick up their cans in exchange for a hamburger, cheeseburger or a Big Mac. Each bag contained an exchange rate of sorts that explained that 10 cans could be redeemed for a hamburger, 20 cans for a cheeseburger, and 40 cans for a Big Mac.

It’s a great campaign that helps  hungry people in need and also encourages people to pick up litter and recycle more.

[ via Design Taxi ]

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+