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McDonald’s Creates the McTrax, the Playable Placemat

McDonald’s partnered with TBWA Netherlands to create the McTrax, a playable paper placemat that allows restaurant goers to test their creativity.

By the use of conductive ink on the paper placemat, McDonald’s was able to create a paper placemat that when paired with a smartphone, became a playable music station in which people could mix and create their own tracks. The placemat allowed people to select a base beat, create a new sound or melody, or even add effects to recorded sound.

Credits

Agency: TBWA\NEBOKO
Concept: Jan Jesse Bakker, Yacco Vijn, Radha Pleijsant
Client: McDonald’s Nederland
App en tech development: This Page Amsterdam
Placemat development: Novalia, Londen
Programmed beats: Darius Dantes

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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