Mercedes Car Turns ‘Invisible’ In Guerrilla Campaign

Mercedes-Benz wanted a new and innovative campaign to promote their latest F-CELL hydrogen fuel cell technology. The technology allows the car to have a 0.0 emission. With that being said, they wanted a campaign to promote the idea that this vehicle is essentially invisible to the environment. How do they do this? They decide to place hundreds of LED lights on one side of the car and a couple cameras on the other. Much like something you’d see from a James Bond movie, the LED displays the environment on the other side, simulating an ‘invisible’ car.

Advertising Agency: Jung von Matt/Elbe, Germany
Executive Creative Directors: Thimoteus Wagner, Fabian Frese, Götz Ulmer
Creative Directors: Micheal Ohanian, Jonas Keller, Martin Strutz
Art Direction: Jonas Keller
Copywirter: Michael Ohanian
Accounts: Sven Dörrenbächer, Sonja Stockmann, Kete Stodtmeister, Ann-Kathrin Geertz, Nelli Walker
Production Company: Markenfilm-Crossing
Designer: Daniel Soares
Idea: Michael Ohanian, Jonas Keller
Camera: Jakob Süß
Producer: Martin Schoen
Postproduction: Markenfilm Crossing / Tina Rentzsch
Programming: Bettina Ackermann, Christopher Schultz
Director: Daniel Schmidt
Technic: Christopher Schultz, Bettina Ackermann


Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+


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