MEXX Guerilla Event For New Shop In Zürich

Mexx, a woman’s clothing store, is opening a new store in Zürich, Switzerland. With the help of marketing agency hipeak BTL, they ran a street guerrilla marketing campaign in which they pulled people off the street for a small challenge.

The agency hired several people to wear shirts with letter on them and the challenge for the participant was to arrange the people to display the correct advertising message under a timeframe. The winner would then get a small cash reward.

This was certainly an interesting idea to engage the public, encourage them to shop and spread the word!

Young Metopolitans showing their ability to move the City on an everyday afternoon to drive attention to the recently launched Mexx Women store in Zürich.

Advertising Agency: hipeak BTL, Zürich, Switzerland
Agency website:
Creative Director / Managing Partner: Daniel Rasumowsky
Copywriter / Project Manager: Oliver Scherrer
Production Company: CorpMedia
Company website:
Published: October, 2012

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+


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