Microsoft Windows 8 Fast & Fun Photo Slide Installation

Microsoft is jumping into the ambient advertising game with their latest marketing campaign based in the UK for its new Windows 8 operating system. In order to promote their new product and tagline, “Fast and Fun”, they hired advertising agency, Jam, to install a giant slide in the Bluewater shopping center. The slide provides shoppers with an alternative to using stairs. Much like an amusement park ride, every slider gets their picture automatically takes as they go down the slide. At the bottom, the slider receives a photo print of themselves and a copy is digitally sent to their mobile device. To make it more engaging, the photo is also displayed on a giant LED screen inside the mall as well as Facebook and Twitter.

I must say they went through every social channel to get the buzz going! The real question is, would you rather slide or walk?

Advertising Agency: Jam, London, UK
Executive Creative Director: Wayne Deakin
Creatives: James Fernandes, James Greening
Agency producers: Drew Wolf, Veronica Saez
Production: Gramafilm