Guerrilla Marketing

MINI Places Car in Large Slingshot In Latest Buzz Marketing Campaign

July 23, 2012 by Ryan Lum - 2 comments

MINI is adrenaline. MINI is shaken not steered. MINI is pure excitement.

That’s the concept for this exciting buzz marketing campaign by Munch based idea agency, future:headz. The campaign was created to support the tagline for the campaign, “Another Day, Another Adventure.”

The buzz installation stands for excitement and acceleration when driving a MINI. Furthermore it illustrates the statement of the MINI rally driver Patrik Sandell: “MINI is the best car in the air”.

The huge slingshot was placed in front of the MINI headquarters in Munich, Germany.

Agency: future:headz – bordercross marketing gmbh
Managing Director and Creative Director: Amiel Pretsch
Client: MINI

About Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn or Twitter

View all posts by Ryan Lum →

We Recommend

Guerrilla and FIFA and so on

Fox Crime Strikes Again with an Interactive Billboard

Transforming Architecture with 3D Projection Mapping

Daffy's Virtual Peep Show In Times Square New York

Recommend on Google

Follow @cguerrillamblog

Subscribe via Email

What's Hot Today

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen posted on March 14, 2010

122 Must See Guerilla Marketing Examples posted on June 28, 2010

Four Promotional Products That Your Clients Will Remember posted on April 17, 2013

How Twitter Can Help Make Your Business posted on April 18, 2013

Best Ad Campaigns of the Past Decade posted on April 16, 2013

About Creative Guerrilla Marketing

Creative Guerrilla Marketing was founded in 2009, as a weblog dedicated to Guerrilla Marketing ( or Guerilla Marketing, Guerilla Marketing, Gorilla Marketing ), Viral Marketing ( Viral Advertising, Viral Videos ), Ambient Advertising, Outdoor Advertising, and general Advertising and Marketing Campaign Examples.

BSA