MINI Places Car in Large Slingshot In Latest Buzz Marketing Campaign

MINI is adrenaline. MINI is shaken not steered. MINI is pure excitement.

That’s the concept for this exciting buzz marketing campaign by Munch based idea agency, future:headz. The campaign was created to support the tagline for the campaign, “Another Day, Another Adventure.”

The buzz installation stands for excitement and acceleration when driving a MINI. Furthermore it illustrates the statement of the MINI rally driver Patrik Sandell: “MINI is the best car in the air”.

The huge slingshot was placed in front of the MINI headquarters in Munich, Germany.

Agency: future:headz – bordercross marketing gmbh
Managing Director and Creative Director: Amiel Pretsch
Client: MINI

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+


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