MINI is adrenaline. MINI is shaken not steered. MINI is pure excitement.
That’s the concept for this exciting buzz marketing campaign by Munch based idea agency, future:headz. The campaign was created to support the tagline for the campaign, “Another Day, Another Adventure.”
The buzz installation stands for excitement and acceleration when driving a MINI. Furthermore it illustrates the statement of the MINI rally driver Patrik Sandell: “MINI is the best car in the air”.
The huge slingshot was placed in front of the MINI headquarters in Munich, Germany.
Agency: future:headz – bordercross marketing gmbh
Managing Director and Creative Director: Amiel Pretsch