The MINI Roller Coaster

Here is a fun campaign from MINI in which they converted 3 MINIs into roller coaster carts. They then took to the streets of Toronto, pretending as if they were riding on a roller coaster.

The campaign initially started as a fun experiential campaign; however, the team liked the concept so much t hat they put production dollars behind it to film a video to share online.

The campaign got some good reactions as onlookers took out their phones to take pictures and capture the stunt.

Learn more at

Be sure to check out the making of video for an exclusive look on how they did this campaign!

Making of Video

MINI Roller Coaster 2 MINI Roller Coaster

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+


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