MINI is on a roll with their NOT NORMAL marketing campaign. This summer, MINI celebrated the not normal relationship MINI fans have with their cars. They did this by creating a digital billboard that is equally as not normal.
A spotter identified MINI car drivers passing by the series of billboards and started a communication. They did things like take a photo and place it live on the billboard to treating them to a meal.
Honestly, if I had a MINI, I’d instantly love the company even more and be sold for quite some time. Awesome campaign that rewards MINI drivers!
In just one week, they ‘saluted’ 1,941 loyal MINI fans.