The MINI ‘Salute’ Digital Billboard

MINI is on a roll with their NOT NORMAL marketing campaign. This summer, MINI celebrated the not normal relationship MINI fans have with their cars. They did this by creating a digital billboard that is equally as not normal.

A spotter identified MINI car drivers passing by the series of billboards and started a communication. They did things like take a photo and place it live on the billboard to treating them to a meal.

Honestly, if I had a MINI, I’d instantly love the company even more and be sold for quite some time. Awesome campaign that rewards MINI drivers!

In just one week, they ‘saluted’ 1,941 loyal MINI fans.

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+


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