Molson Beer Fridge Opens Only To Canadian Passports

Molson Beer is bringing back the infamous tagline, “I Am Canadian”, with the help of their latest campaign conceived by the creative folk over at Rethink Toronto. The team created a unique beer fridge that only opens to Canadian passports. They then placed the fridge all throughout parts of Europe such as Canterbury, White Cliffs of Dover, Northern France, Cassel, London, Brussels, and Rural Belgium.

The fridge seemed confusing to many, that is until they read the instructions on the fridge. Once a person with a Canadian passport showed up, the fridge opened up and provided beer for all the onlookers.

What a fun campaign that truly rewarded the people of the home country of Molson Beer.

What do you think of this campaign? Let us know by commenting below!

Making of the Molson Beer Fridge

Molsen Beer Fridge Molsen Beer Fridge 2 Molsen Beer Fridge 3


Agency: Rethink Communications
Client: Molson
Creative Director: Aaron Starkman
Creative Director:Chris Staples
Creative Director:Dre Labre
Creative Director:Ian Grais
Art Director:Joel Holtby
Art Director:Vince Tassone
Art Director:Christian Buer
Writer:Mike Dubrick
Writer:Aaron Starkman
Writer:Matt Antonello
Writer:Dave Thornhill
Broadcast Producer:Clair Galea
Production Company:Partners Film
Director:Jonty Toosey
Executive Producer:Aerin Barnes
Line Producer:Neil Bartley
Director of Photography:Bruce Jackson
Post Production:Rooster Post
Executive Producer:Melissa Kahn
Editor:Marc Langley
Assistant Editor:Nick Greaves
Post Production:Fort York VFX
Music and Sound Design:RMW Music
Music Producer/Composer:Steven Mackinnon
Colorist:Eric Whipp, Alter Ego

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+


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