Molson Beer Fridge Opens Only To Canadian Passports

Molson Beer is bringing back the infamous tagline, “I Am Canadian”, with the help of their latest campaign conceived by the creative folk over at Rethink Toronto. The team created a unique beer fridge that only opens to Canadian passports. They then placed the fridge all throughout parts of Europe such as Canterbury, White Cliffs of Dover, Northern France, Cassel, London, Brussels, and Rural Belgium.

The fridge seemed confusing to many, that is until they read the instructions on the fridge. Once a person with a Canadian passport showed up, the fridge opened up and provided beer for all the onlookers.

What a fun campaign that truly rewarded the people of the home country of Molson Beer.

What do you think of this campaign? Let us know by commenting below!

Making of the Molson Beer Fridge

Credits

Agency: Rethink Communications

Client: Molson

Creative Director: Aaron Starkman

Creative Director:Chris Staples

Creative Director:Dre Labre

Creative Director:Ian Grais

Art Director:Joel Holtby

Art Director:Vince Tassone

Art Director:Christian Buer

Writer:Mike Dubrick

Writer:Aaron Starkman

Writer:Matt Antonello

Writer:Dave Thornhill

Broadcast Producer:Clair Galea

Production Company:Partners Film

Director:Jonty Toosey

Executive Producer:Aerin Barnes

Line Producer:Neil Bartley

Director of Photography:Bruce Jackson

Post Production:Rooster Post

Executive Producer:Melissa Kahn

Editor:Marc Langley

Assistant Editor:Nick Greaves

Post Production:Fort York VFX

Music and Sound Design:RMW Music

Music Producer/Composer:Steven Mackinnon

Colorist:Eric Whipp, Alter Ego