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Netflix Transforms A Building Facade Into Prison Promoting Orange Is The New Black

To promote the third season of Netflix original series, “Orange Is The New Black”, Netflix created a unique ambient experience in the streets of Paris.

On June 14th, a facade of a building in Paris was converted into a prison, featuring inmates resembling those from their hit Netflix original series, “Orange Is The New Black”.

Inmates were shuttled into the “prison” via a bus and a public stunt was performed. Onlookers stared as inmates stood there looking bored, worked out and chatted.

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[ via La Reclame ]

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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