NIVEA with the help with the creative folks at Giovanni + Draftfcb has created a very unique and one of a kind print ad. It is a solar panel built into a print ad that allows readers to charge their iPhone in the sun.
In order to promote their sun block product, NIVEA features this unique iPhone charging print ad so that beachgoers can stay in the sun and still have plenty of energy to stay connected. I’ve never heard of such a thing and it’s definitely quite a unique print ad. What do you think?