Sometimes it can be difficult to think of a way to break through the clutter. Ontario Pharmacists Association was facing the same frustration. To help promote and spread awareness of their diverse services, they decided to create a large wall that allowed people to discover what pharmacists can help with in a very interactive way. What they discovered was that many people didn’t know the many ways pharmacists can help them.
The campaign itself is pretty simple. The wall itself would be enough to get me curious, but I doubt i’d actually go over and talk to one of the representatives. What would you do?
Advertising Agency: Cossette, Vancouver, Canada
Executive Creative Director: Michael Milardo
Associate Creative Director: Scott Schneider
Art Director: Grace Cho
Copywriter: Kate Roland
Group Account Director: Wendy Morgado
Account Director: Robyn Smith
Project Manager: Megan O’Rourke
Strategist: Lizzie Dabous
Producers: April Haffenden, Chris Townsend, Philippa Groom
Studio Artists: Connie Fu, Carl Devouge