Orange is an avid supporter of international sport event. Orange believes in pushing the envelope to bring people ever richer experiences straddling the real & digital world. At Roxy Pro 2011, Orange gave surf fans the power to share this amazing event with their friends: Live! Thanks to a simple move, a Facebook Connect Wristband allow people to live and share a real-life experience with their friends. People check-in their location to share photos for daily prizes.
Massive success : 100% of bracelets used / 4+ â€œcheckâ€ per fan / 120.000 views on Facebook.
Advertising Agency:Â Grand Union, Paris, France
Creative Director:Â Nicolas Journiac
Art Director:Â SÃ©bastien Henry
Photographer:Â Alexandre Marchon
Published: July 2011