Orange Creates Social Buzz via Facebook Integrated Bracelets

Orange is an avid supporter of international sport event. Orange believes in pushing the envelope to bring people ever richer experiences straddling the real & digital world. At Roxy Pro 2011, Orange gave surf fans the power to share this amazing event with their friends: Live! Thanks to a simple move, a Facebook Connect Wristband allow people to live and share a real-life experience with their friends. People check-in their location to share photos for daily prizes.

Massive success : 100% of bracelets used / 4+ “check” per fan / 120.000 views on Facebook.

Advertising Agency: Grand Union, Paris, France
Creative Director: Nicolas Journiac
Art Director: Sébastien Henry
Photographer: Alexandre Marchon
Published: July 2011