Some say bigger is always better. Well Oxford Fitness definitely thinks that’s the case!
To promote their fitness center, they decided have a little competition. It’s no ordinary competition. They created a 16 foot tall giant treadmill in which they got people to compete in a race to the finish. Competitors all started running on the treadmill and the goal was to see who could stay on the longest. Think its easy? Not quite! They also slowly increased the speed until people’s legs would either give out of they were flung off the machine.
This is a great example of how a fitness center could generate buzz and promote their brand message in several different ways.