Guerrilla Marketing

New Apple Watch Ads Focus on Human Element

New Apple Watch Ads Focus on Human Element

Apple has decided to create three new different ads for the launch of the Apple Watch, in an attempt to help consumers understand its features, its usability, and its concept. Many users were questioning the need for an Apple Watch in their lives, with Apple fans trying to explain to everyone else their need to acquire the latest i-gadget. Apple is optimistic about the future of wearable technolog... »

‘Stories in the Sky’ Use Kites to Promote Children Reading!

‘Stories in the Sky’ Use Kites to Promote Children Reading!

How do you motivate children to read books when they lack the motivation and most importantly, the resources? Instituto Pró-Livro in Brazil came up with a creative idea in order to approach children and stimulate them to read. Inspired by the International Book Day on April 23, Pro-Book Institute, in partnership with Salles Chemistri, collaborated with well-known Brazilian authors, such as Ana Mar... »

McDonald’s Ice Coupon Machine Is Refreshingly Delicious

McDonald’s Ice Coupon Machine Is Refreshingly Delicious

On March 24th, 2015, McDonald’s launched their epic I’m Lovin’ It 24 campaign that got the whole world talking about McDonald’s. All around the world, unique experiential marketing campaigns took over and got people talking about McDonald’s. In Rio de Janeiro, beachgoers got a unique surprise in the form of a slot machine. SEE ALSO: McDonald’s 24 Gifts In 24 Cities In... »

Artis Puts Mechanical Angler Fish in Amsterdam Canals in Ambient Marketing Campagin

Artis Puts Mechanical Angler Fish in Amsterdam Canals in Ambient Marketing Campagin

Artis, a local zoo In Amsterdam, wanted to let people know that the zoo was still open at night. To spread the word, they decided to take the spirit of the zoo to the streets of Amsterdam. How? They created mechanical angler fish and put them in the city canals. The lights in the water created confusion amongst the public until Artis announced they would investigate what was going on in the canals... »

This Is How You Keep People from Peeing on Walls…

This Is How You Keep People from Peeing on Walls…

St. Pauli is the party district in Hamburg, Germany. Like most party districts, it’s filthy. Partygoers drink too much and end up peeing on the walls. The community decided to do something about it. They ended up coating the most frequently peed on walls with a superhydrophobic coating that repels liquids (such as urine). If someone tried to pee on the wall, it would splash back. Using super... »

Dove Asks Women Around the World to Make a Choice…

Dove Asks Women Around the World to Make a Choice…

Would you describe yourself as beautiful? In Dove’s newest experiment, they discover that a lot of women believe they are just average. Dove transformed entryways in San Francisco, Shanghai, Delhi, London and Sao Paulo to read Beautiful and Average. It left the woman with a choice – which door to walk through. In this brilliant campaign, they show us that many women view themselves as just a... »

McDonald’s Bucharest Joy Maze Will Get You Moving

McDonald’s Bucharest Joy Maze Will Get You Moving

McDonald’s was determined on March 24th to spread smiles throughout 24 cities all over the world and Bucharest was also part of their large imlovinit24 campaign. The so called “Joy Maze” appeared in Piata Revolutiei (Revolution Square) with McDonald’s impressing from the concept up to the implementation of their idea. SEE ALSO: McDonald’s 24 Gifts In 24 Cities In 24 Hours. Are you Lovin’ It? It wa... »

Heineken Invited Dreamers to Their Private Island Only to Get the Wake up Call of Their Life

Heineken Invited Dreamers to Their Private Island Only to Get the Wake up Call of Their Life

It’s easy to have a dream, and it’s even easier for that dream to remain only a dream. Heineken wanted to inspire a select few individuals by running a contest to win a trip to a magical dream island. They asked people to tell them their dream that they have never lived for a chance to take a trip to the Heineken dream island. Winners were then treated to a nice vacation to this dream ... »

Carlsberg Creates Probably The Best Poster In The World

Carlsberg Creates Probably The Best Poster In The World

Carlsberg just created #ProbablyTheBest poster in the world. It gives free beer! This unique poster also is a working beer tap which allows people to grab a free Carlsberg beer. It’s simple and it’s to the point. What more could you want? The poster was at the Truman Brewery in London’s Brick Lane and offered visitors a half of lager. Drinkers were limited to one beer and there w... »

Uber Tests Public Breathalyzer Stations That Hail Free Uber Ride For Drunk People

Uber Tests Public Breathalyzer Stations That Hail Free Uber Ride For Drunk People

It’s better to be Uber safe than sorry. Uber partnered with Rethink Canada and created a pop-up breathalyzer station in Toronto called Uber Safe. This unique breathalyzer connects with the Uber system and helps people get home safe, for free! Partygoers can take the breathalyzer test and if they are over the driving limit, the station will hail an Uber and pick up the person at that destinat... »

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