Guerrilla Marketing

Carlsberg Brings Countries Together With Border Football

Carlsberg Brings Countries Together With Border Football

It might be responsible for some of the biggest street brawls in England and parts of Europe, but you can’t deny that football brings people together. The FIFA World Cup has shown us that it can take people from all around the world and unite them in both celebration and passion. Carlsberg has taken the world’s love of football one step further, by testing to see if it is powerful enou... »

Reebok Challenges Fans To Tattoo The Biggest Logo On Their Bodies

Reebok Challenges Fans To Tattoo The Biggest Logo On Their Bodies

Nothing says brand loyalty like getting your favorite logo tattooed on your body, right? What? Strange though it might seem, brand tattooing is far from a new idea, but we’ve certainly never seen it done in the way that Reebok is doing it in their latest campaign running in Sweden in partnership with the Tough Viking race. Reebok Forever Reebok’s new campaign is called Reebok Forever, ... »

Dogs Up For Adoption Being Matched On Tinder

Dogs Up For Adoption Being Matched On Tinder

Tinder is one of the most popular dating apps with over 10 million users and over 600 million ‘swipes’ per day. Thousands of singles are getting matched daily and there doesn’t seem to be an end in sight. Perhaps a single man or woman doesn’t need to find a partner, but rather a new furry friend! Rosie Animal Adoption in Montreal is trying a new way to connect dogs with pot... »

Volkswagen Surprises Moviegoers With Shocking Cinema Stunt

Volkswagen Surprises Moviegoers With Shocking Cinema Stunt

When it comes to something as important and powerful as road safety, it can be hard to get your point across with traditional advertising that, despite many tragic and funny ideas, is often ignored. Why? The biggest problem seems to be that although people are watching the ads, the content just isn’t getting through to them on the level it needs to so they change their behavior. This is wher... »

Molson Gets Strangers To Sing “O Canada” For A Free Beer

Molson Gets Strangers To Sing “O Canada” For A Free Beer

The first thing that we feel we absolutely have to say about this campaign, is that it is yet another in a line of awesome Molson Canadian campaigns that have hit the web in the last year or so. These guys have got their marketing strategy sleek and perfect, to the point that they’re spreading a brand that screams local engagement all over the world. In their latest campaign they’re ba... »

Marketing 101: Learn How Your Charity Can Reach Benefactors Online

Marketing 101: Learn How Your Charity Can Reach Benefactors Online

Whether you’re the proud founder of an animal charity or the leader of a foundation with an environmental focus, you need plenty of promotion to get your nonprofit off the ground. Using social media and online marketing is a great way to connect with potential partners. Online charity funding has dramatically increased. In 2011 alone, 140 of the largest charities received $1.2 billion in onl... »

ASICS Creates Volleyball Machine That Serves Like Kerri Walsh Jennings

ASICS Creates Volleyball Machine That Serves Like Kerri Walsh Jennings

We’ve been very impressed with some of the interactive and engaging campaigns that ASICS have run in the past. One of our favorites, and definitely the first one that we thought of when we saw their new campaign The Kerri Cannon was the ASCIS Treadmill Challenge that we featured in December. The purpose of that campaign was to show people just how incredible marathoners are, at the same time... »

Unsuspecting Shoppers Experience The Most Wild Taste Test

Unsuspecting Shoppers Experience The Most Wild Taste Test

This is one of those instances where we wish we were multi-lingual and could tell exactly what was going on in this campaign from Chungjungone called Tasting. That being said, we cannot believe just how incredible and clever, not to mention swift, this entire campaign is. Embodying guerrilla marketing in some of the best ways we’ve seen, the Chungjungone: Tasting campaign is so many things y... »

Nutrella Creates The Most Flattering ‘Magic Mirror’ Of All-Time

Nutrella Creates The Most Flattering ‘Magic Mirror’ Of All-Time

Everyone knows that people, as a species, love to have a good look at themselves in the mirror. It’s one of those things that is just inherently human. From the time that we’re small, mirrors are a constant source of entertainment, and later they fulfil a reassurance role. We check them to make sure we’re looking ok, and often find that mirrors help us to criticize our own failur... »

7 Awesome Mac Applications for Internet Marketing

7 Awesome Mac Applications for Internet Marketing

In this day and age, many businesses all over the world promote their products and services through online marketing. As a result, business owners and marketers have been forced to get very innovative to stay ahead of the competition. If you are a Mac user, there are several Mac apps out there that can make your online marketing efforts more efficient and enjoyable. These apps can be downloaded fr... »

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