Guerrilla Marketing

The World’s Smallest Football Stadium Vending Machine

The World’s Smallest Football Stadium Vending Machine

A new guerrilla marketing campaign from BBDO Belgium has hit the interwebs recently, and small though it is, it has most certainly caught our attention. The campaign, advertising Knacki® FootBall treats – tiny meatballs shaped like footballs – involves an unexpected vending machine surprise, a Belgian football legend, and the world’s smallest football stadium. The Premise So the ... »

Coca-Cola’s Mini Kiosk Is Absolutely Adorable

Coca-Cola’s Mini Kiosk Is Absolutely Adorable

Despite being an enormous multi-national, billion-dollar company, Coca-Cola has really distinguished itself with small-scale guerrilla marketing. They have prioritised the localised customer experience with a series of happiness focused stunts, which thanks to smart filming and social marketing have gone viral globally. Well, it doesn’t get much more small-scale than with one of their most r... »

Everlast Defends Female Drivers With Unique Boxing Glove Car

Everlast Defends Female Drivers With Unique Boxing Glove Car

It’s not ever day you see an advertising campaign that both hits the big time in terms of viral success, and makes it into the popular culture of its target country. One of the only campaigns we can think of that has done this (off the top of our heads) is the Old Spice advertisements, which, hilarious though they may be, are definitely not guerrilla marketing. But Everlasts latest guerrilla... »

Beck’s Beer: World’s First Playable Music Posters

Beck’s Beer: World’s First Playable Music Posters

As a part of New Zealand Music Month in May, beer company Beck’s released an innovative new poster idea with the public on the streets of New Zealand. These posters were the ‘world’s first’ playable music posters, consisting of a combination of conductive ink and other new technologies. The posters, which were a part of a larger campaign to support New Zealand musicians and... »

The Future of Guerrilla Marketing In a Digital World

The Future of Guerrilla Marketing In a Digital World

When we think of Guerrilla Marketing, some of the associations that come to mind are unconventional, energetic, surprising, socially involved and intended to leave a lasting impression. But what does that mean exactly? From my research and involvement within the topic I have coined my own definition for this particular form of publicity and advertising: Guerrilla Marketing is an alternate and unco... »

Heineken The World Cup Decision

Heineken The World Cup Decision

Heineken, as you may or may not remember, made headlines last year for their innovative campaign called The Decision. Well, they’ve recently put out a video cast study of the campaign that’s made us love it all over again. In the campaign, it’s 24 hours before the UEFA Champions League Final and Heineken have gone to a popular bar in Mexico with a beautiful woman to reward Heinek... »

5 Innovative Digital Signage Campaigns to Model Your Own Campaign After

5 Innovative Digital Signage Campaigns to Model Your Own Campaign After

Just because you incorporated digital signage into your store doesn’t mean customers are going to be automatically mesmerized by the content. If your ad features little more than a short message with a background image, don’t expect people to take notice. With digital signage, you have the ability to get as creative as your imagination allows, and the more innovative your ad, the more attention it... »

Westin Hotels Twitter-Activated Vending Machine Dispenses Free Running Gear

Westin Hotels Twitter-Activated Vending Machine Dispenses Free Running Gear

Westin Hotels & Resorts created a very unique vending machine to encourage people to run a 5K in New York on June 4th. The vending machine wasn’t your typical vending machine as it dispensed New Balance running gear and could only be activated by sending a tweet, “I want to run with @Westin” with your size and gender as well as a unique code that the machine assigns you. Upon... »

How far would you queue for Fantastic Delites Curls?

How far would you queue for Fantastic Delites Curls?

Back in 2012 Delites ran a very successful campaign, achieving what most guerrilla campaigns can only dream of: viral sharing. To date it has received almost 3 million views, and now they’re trying to do it again. In their new campaign, running off the same idea of “How Far Would You Go For Fantastic Delites?“, the company has set up four free Delites Curls counters in various lo... »

These Men Were Enjoying Watching These Scantily Clad Women. What Happened Next Will Shock You

These Men Were Enjoying Watching These Scantily Clad Women. What Happened Next Will Shock You

This is one of those advertising campaigns that really catches you off guard. The setting, Amsterdam’s Red Light District, hardly seems like the spot where awareness and conscious thinking about the issues of human trafficking can be spread, but perhaps it’s the location of this STOP THE TRAFFIK campaign that makes it that much more effective. In the film, a crowd gathers to watch a gr... »

Page 3 of 6112345»