Guerrilla Marketing

McDonald’s 24 Gifts In 24 Cities In 24 Hours. Are you Lovin’ It?

McDonald’s 24 Gifts In 24 Cities In 24 Hours. Are you Lovin’ It?

On March 24th, McDonald’s launched a major global campaign that aimed to bring the world together by giving 24 gifts in 24 cities in 24 hours. This global campaign is a huge initiative that combines so many great ideas into one big one. Sydney, Australia had the pleasure of a huge ball pit while Tokyo enjoyed a surprise photobooth that gave free McDonald’s. The people of Bucharest didn... »

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt

The best advertising is about being in the right place at the right time with the right message. Sometimes it’s easier to just blast your advertisement in the most places possible, but as we can see in this article, it might not be the best idea to do so. Below are 49 hilariously misplaced advertisements that are quite unfortunate, but hilarious because they happened to be shown at the wrong... »

How to Bounce Back from Marketing Mistakes

How to Bounce Back from Marketing Mistakes

Guerilla marketing is a great way to promote your business and reach an even wider audience than would be possible with traditional marketing methods. It’s powerful, and it can make your business a huge success. However, it is also tricky to get just right because the methods you are using are so unconventional. It can be pretty easy to slip up with a guerilla marketing campaign. If it does ... »

Would You Take Free Coffee from Someone Who Is HIV Positive?

Would You Take Free Coffee from Someone Who Is HIV Positive?

AIDS Concern Hong Kong conducted a small experiment with coffee. They created a mobile coffee bar that gave away free coffee to anyone who wanted one. The catch? It was prepared by individuals who are HIV positive. They made it very clear that it was free coffee made by people with AIDS. The video shoes the prejudice that people with AIDS often face. AIDS Concern Hong Kong created this small exper... »

Super Bock Creates Foosball Table Powered by Beer Caps

Super Bock Creates Foosball Table Powered by Beer Caps

What’s better than foosball? Free foosball! Ok, well not quite. Super Bock modified a foosball machine to accept payment in the form of Super Bock bottle caps instead of coins as a way to promote their beer brand in the bar. Bar partons could order a bottle of Super Bock beer and keep the bottle cap. A single bottle cap can be redeemed for a game of foosball. It’s a relatively simple a... »

Running Your Own Conference: Tips to Ensure Its Success

Running Your Own Conference: Tips to Ensure Its Success

One of the best ways to establish your company as a front runner in your niche or industry is to host a conference or convention. People love events like these because they offer fantastic opportunities for networking and face time with industry leaders that would have been difficult or maybe even impossible to get outside of the communal environment these events provide. Of course, knowing that t... »

7 Best Grassroots Marketing Campaigns from SXSW 2015

7 Best Grassroots Marketing Campaigns from SXSW 2015

South by Southwest (SXSW) is festival that takes place in Austin, Texas and is full of influential speakers, brands and companies sharing their latest. This year was the 22nd annual SXSW Festival and there were several amazing marketing campaigns that truly caught the attention of attendees. In order to stand out and become the talk of the town, companies had to pull out their wildest ideas to gen... »

Azul Airlines Gives Children A Holiday Miracle

Azul Airlines Gives Children A Holiday Miracle

What we see in the video is an advertisement for Azul airlines in Brazil, a rather popular carrier, and their combined work with Coca-Cola, by the agency Geometry Global. The two companies chose a rather long flight from Salvador to Campinas and showed passengers a video of children from an orphanage talking about which gifts they wanted for Christmas this year. Since the funding for orphanages is... »

How Can You Make An Asian Restaurant Feel More Authentic?

How Can You Make An Asian Restaurant Feel More Authentic?

Would you eat a meal called “Lamb smoking in bed” or “ardent nut explodes the cucumber”? A local asian cuisine restaurant in Russia is looking to stand out by trying to be more authentic. How does one do that? They decided to take take a lesson from how they translate menus in Asia. They end up consciously providing bad translations for the menu items to provide a very hila... »

Aegean Airlines Gives Passengers an Second New Year’s Eve Celebration in the Air

Aegean Airlines Gives Passengers an Second New Year’s Eve Celebration in the Air

The ad by OgilvyOne for Aegean Airlines the unique fact that since time is a concept we created to make everything much simpler and which we stick to rather traditionally, the airline makes a note that when you’re flying and since you’re skipping time zones, technically you get to live the same hour twice or even more if you try hard enough. So the question is, why not celebrate the new year twice... »

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