Guerrilla Marketing

What Would You Do If a Coffin Crossed the Road?

What Would You Do If a Coffin Crossed the Road?

Every year, dozens of pedestrians are killed crossing the street. The Société de l’assurance automobile du Québec (The Society of Automobile Insurance of Quebec), an insurance company located in Quebec, wanted to share this fact with the rest of the world in hopes to make the streets a little safer. They reached out to lg2 to create a stunt that would leave motorists stopped in their tracks.... »

LOT Polish Airlines Puts the World under Mistletoe

LOT Polish Airlines Puts the World under Mistletoe

This past Christmas LOT POLISH AIRLINES partnered with DDB Warsaw to put the whole World under mistletoe. The custom of kissing under mistletoe is quite well known throughout the world; however, it’s quite new in Poland. LOT Polish Airlines wanted to share the love and bring people together. SEE ALSO: Coca-cola Takes over Airlines in Latest Guerrilla Campaign They outfitted a couple of their... »

Westjet Christmas Surprise Is the Most Delightful Thing This Year

Westjet Christmas Surprise Is the Most Delightful Thing This Year

WestJet shows us that it truly is better to give than to receive. In their most recent holiday miracle, they surprised the small community of Nuevo Renacer near Puerto Plata in the Dominican Republic with a sled that housed a virtual Santa. The sled contained a small digital screen where the WestJet Santa would greet them and ask what they wanted for Christmas. Afterwards, they were then invited t... »

Kulula Airlines Announces Better Online Check-in In Unique Way

Kulula Airlines Announces Better Online Check-in In Unique Way

Discount South African airline Kulula, has informed their customers (and soon to be customers) about a change to their services in an unusual way. By teaming up with the King James Group agency, kulula was able to make a bit of a spectacle in a few of South Africa’s international airports, at the same time as drawing attention to their new #selfservice online check-in. The Campaign In the ca... »

Norwegian Takes Norway for Joyride in NYC in Interactive Billboard Campaign

Norwegian Takes Norway for Joyride in NYC in Interactive Billboard Campaign

This holiday season Norwegian airlines decided to create a very fun and interactive billboard to help inspire people in Norway to travel. How did they do this? They created a billboard that had a live feed from a cab in New York City. They outfitted a 360° camera on top of a vehicle in New York city and roamed the streets. The passenger in the cab also had a live feed from a camera integrated in t... »

Crane Game Encourages Donations to Help Homeless People in a Very Unique Way

Crane Game Encourages Donations to Help Homeless People in a Very Unique Way

Roughly translated as the Foundation for Street People, the Fundación Gente de la Calle are a charity based out of Chile that specialises in bringing attention to the plight of homeless men and women, and making a difference in their lives. They recently paired with agency Pedro Juan y Diego and ran a campaign to that effect in Chile, that involved dolls, a crane game, and a very strong message. T... »

Oxford Fitness Creates 16 Foot Treadmill #LaGranTrotadora

Oxford Fitness Creates 16 Foot Treadmill #LaGranTrotadora

Some say bigger is always better. Well Oxford Fitness definitely thinks that’s the case! To promote their fitness center, they decided have a little competition. It’s no ordinary competition. They created a 16 foot tall giant treadmill in which they got people to compete in a race to the finish. Competitors all started running on the treadmill and the goal was to see who could stay on ... »

Festival de Magie de Québec Poster Makes You Into A Magician

Festival de Magie de Québec Poster Makes You Into A Magician

The Québec City Magic Festival (known locally as the Festival de Magie de Québec) runs every year around the start of September, and it has started to get some global attention. But, the attention is not because of the festival, which brings in notable Canadian and international magicians who perform shows over the course of a weekend, alongside magic conferences, free workshops and more. What is ... »

In Brazil, Black Friday Sales Take To The Sky With Flying Mannequins

In Brazil, Black Friday Sales Take To The Sky With Flying Mannequins

Black Friday is the Friday following Thanksgiving Day in the United States and is known as one of the biggest shopping days of the year. Most people begin their Christmas shopping this day and in 2014, over $50.9 billion was spent during the Black Friday sales. Without a doubt, it’s a major opportunity for retailers to reach the masses and spread awareness of their product. It’s called Flyin... »

Heineken ‘ShareTheSofa’ Campaign Owned Social Conversation On Twitter

Heineken ‘ShareTheSofa’ Campaign Owned Social Conversation On Twitter

During the 2013 Champions League, sponsor Heineken launched a campaign that got a lot of people to take notice, and even more to start talking. The campaign, which ran with the hashtag #ShareTheSofa, used second screen interactive technology along with some of the sport’s famous faces, to get people more interested in the game, and more aware of Heineken as a sponsor. The result was a campai... »

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