Guerrilla Marketing

7 Awesome Mac Applications for Internet Marketing

7 Awesome Mac Applications for Internet Marketing

In this day and age, many businesses all over the world promote their products and services through online marketing. As a result, business owners and marketers have been forced to get very innovative to stay ahead of the competition. If you are a Mac user, there are several Mac apps out there that can make your online marketing efforts more efficient and enjoyable. These apps can be downloaded fr... »

The Most Compelling Video To Use Sunscreen You’ll Ever See

The Most Compelling Video To Use Sunscreen You’ll Ever See

We’re all born with beautiful skin, but over time, the elements get the better of us. Moms weren’t kidding when they always told us to wear sunscreen. Unprotected sun exposure leads to increased blemishes, leathery and wrinkled skin and increases your chances of skin cancer. Even with all these negative effects, people still don’t take the precautions to protect themselves. That&... »

Ray-Ban Outfits Tram With Tinted Polarized Lenses #NoFilterJustRayBan

Ray-Ban Outfits Tram With Tinted Polarized Lenses #NoFilterJustRayBan

Sometimes the smartest examples we see of guerrilla marketing is a brand that takes something small and advertises it in a big way. Sometimes, this is as big as a Times Square billboard with an unusual twist, but when it comes to guerrilla marketing it’s often something smaller, more unexpected, and totally suited to the brand. That’s how we feel about this recent guerrilla marketing c... »

The Salvation Army’s Leave Your Blanket Behind Cover Drive

The Salvation Army’s Leave Your Blanket Behind Cover Drive

Generosity can be a hard thing to foster in the general public. That isn’t to say that people aren’t generous, but capturing that generosity and directing it towards the specific need can be a serious challenge, and one that charity marketers battle on a daily basis in their engagement strategies. The problem is bringing people from the moment where a charitable concept appeals to them... »

Would You Answer A Mysterious Phone call And Obey A Strangers Bizarre Request?

Would You Answer A Mysterious Phone call And Obey A Strangers Bizarre Request?

For many people, there’s a certain magic about a night out on the town. It’s a twilight adventure, fuelled by lowered inhibitions and a sense of things to come. There’s unexpected additions, new discoveries and temporary friends, all coming together between dusk and the dawning of tomorrow. Capturing that moment, which is so powerful as to almost be a Western fairytale brought to... »

Giant Mascot Fizzie Takes Over E3 And Answers Your Most Deepest Questions

Giant Mascot Fizzie Takes Over E3 And Answers Your Most Deepest Questions

When you have a very specific audience, with an accepted series of interests and a shared concept of entertainment and humor, you think it would be easy to access them. But the problem with such a specific audience is it’s just as easy to alienate them as it is to connect with them. This has been the case with a recent campaign run by Xbox and twofifteenmccann at the 2014 E3 Convention. The ... »

Coca-Cola ‘Share A Coke’ Campaign Rolls Out In The United States

Coca-Cola ‘Share A Coke’ Campaign Rolls Out In The United States

We have to say, we tend to love how Coca Cola runs their marketing. They’ve put out so many genius campaigns in the last year alone that sometimes we feel like it’s impossible to keep up with them. Their latest offering to the product-hungry public is the ‘Share a Coke’ campaign, which has just rolled out in the United States. To be honest, it’s nothing new. The same ... »

Colgate Vending Machine Dispenses Free Samples With Every Sweet Treat

Colgate Vending Machine Dispenses Free Samples With Every Sweet Treat

Considering how consistently it’s drilled into us as children, it’s surprisingly how rarely you see advertising campaigns that target dental health in adults. Sure, you see lots about whitening, a few about sensitive teeth, but nothing about plain old “Don’t Forget to Brush” dental hygiene. This is odd considering that we have more constant access to high sugar foods ... »

Genius Soccerball Court Created By Shadows For Swedish Cancer Prevention Campaign

Genius Soccerball Court Created By Shadows For Swedish Cancer Prevention Campaign

It’s always great to see charities, and ‘for a cause’ organizations having access to great advertising and marketing minds, and using that knowledge to really bring their cause to the public. That is the case in this new awareness campaign from the Swedish cancer foundation, Cancerfonden, called Play in the Shade. The Campaign The Play in the Shade campaign involved the construct... »

Bank Creates ATMs To Say Thank You To Regular Customers In The Most Amazing Way

Bank Creates ATMs To Say Thank You To Regular Customers In The Most Amazing Way

It’s very rare that I come across a brand that truly understands how to reach their customers in a meaningful way. Coca-Cola does a great job with their happiness campaigns where they create experiences where people can bond over sharing a refreshing beverage. WestJet awhile back did a wonderful holiday campaign where they asked passengers what they wanted for Christmas and when they landed,... »

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