Guerrilla Marketing

Fiat Goes Pink for Annual Gay Pride Canal Parade

Fiat Goes Pink for Annual Gay Pride Canal Parade

Is it a bird, is it a plane… it’s a pink Fiat 500 floating through the Amsterdam Gay Pride! The advertisement was made by Saatchi & Saatchi Leo Burnett for Fiat to advertise their limited edition Fiat 500 in Pink whilst Gay Pride was held in the canals of Amsterdam. Because it’s a car, the idea was that the car would float with the rest of the parade, which it did, adding a cool shock fa... »

FOX Poland Uses ‘The Walking Dead’ to Encourage People to Donate Their Organs

FOX Poland Uses ‘The Walking Dead’ to Encourage People to Donate Their Organs

It’s true, you probably won’t need your organs after you die. You definitely won’t need them if you turn into a zombie! For the Walking Dead season premiere, FOX partnered with K2 and created a very interesting campaign that will leave you feeling empty. They decided to do something good before people turn into zombies. They gave out statements of intent to donate your organs bef... »

LAN, TAM and Coca-Cola Partner up and Send Messages to Loved Ones Around the World

LAN, TAM and Coca-Cola Partner up and Send Messages to Loved Ones Around the World

Very often great ads and great ideas suffer from poor presentation. Unfortunately, the ad below with LAN, TAM and Coca-Cola fell under those terms. All parties involved are all very big and important brands, particularly in South America where LAN and TAM are rooted. Breaking down the video in parts is essential for this analysis. Advertisements regularly follow the route of mystery where they hav... »

Air France Launches The Upgrade Challenge Social Game

Air France Launches The Upgrade Challenge Social Game

Every passenger hopes for the opportunity to get a free upgrade to the business class when flying. To help raise awareness of the launch of Air France’s new business class cabins in Asia, Fred & Farid Shanghai created a social game in which travelers could compete for a chance to win a free upgrade to business class just prior to boarding. The agency started transforming the boarding gat... »

A Fashion Show That Promotes What Never Should Happen

A Fashion Show That Promotes What Never Should Happen

“It Cannot Be Fashionable” As part of the International Campaign of 16 days of Activism against Gender based violence, N’weti and DDB Mozambique partnered up to create a different fashion show during this year’s Mozambique Fashion Week. This show closed the campaign that happens every year from the 25th of November to the 10th of December, International Human Rights Day. In a wor... »

Coca-Cola Machine Connects Countries & Shares A White Christmas

Coca-Cola Machine Connects Countries & Shares A White Christmas

Coca-Cola is a brand that truly understands happiness. This past year they decided to connect snowy Finland with tropical Singapore with a unique communication device. The digital poster allowed people from these two very different countries to connect. The poster also had a bin where the people in Finland could shovel in snow in which it would appear on the other end. SEE ALSO: Coca-Cola Billboar... »

Adorable Puppy GPS Leads Individuals to Hush Puppy Store to Redeem Coupons

Adorable Puppy GPS Leads Individuals to Hush Puppy Store to Redeem Coupons

Street teams from around the world could learn a lot from this 4-legged people magnet. Hush Puppies decided to do away with the typical street team activation strategy and go with a “hush” puppy. That’s right! They leashed up a dog to a sign that mentioned a doggie GPS system with a mysterious message that told the person not to miss this surprise. If a person was intrigued enoug... »

15 Psychologically Based Facts on How and Why Guerrilla Marketing Works

15 Psychologically Based Facts on How and Why Guerrilla Marketing Works

People are so used to having messages, information, and products thrown at them every day that it’s easy to become numb to it all. Guerrilla marketing, however, wakes up your customers from drowning in traditional, mundane marketing tactics and uses fresh, novel ways which actually make a lasting impression. But there’s more to guerrilla marketing than trendy murals on city walls and slapping bran... »

Amnesty International Creates Fading Portraits with Water

Amnesty International Creates Fading Portraits with Water

In marketing, it is essential to raise awareness, particularly when the issue is sensitive and demands attention and action rather than just attraction to a product. That is when marketing becomes a tool for an actual social issue. But in many many cases, the people behind the campaign need to understand that in our society and world where many problems go without any initiative against them, it i... »

Quebec City Magic Festival Creates Stunning Invisible Posters

Quebec City Magic Festival Creates Stunning Invisible Posters

The agency lg2 teamed up with the Quebéc City Magic Festival to create a rather crafty way of promoting the event. A fair amount of posters were placed around cities, featuring only a white background, a black top hat and a small text below it asking the passerby to take a photo of the poster with flash, revealing a secret message – and of course, the secret message is the festival itself. A... »

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