Guerrilla Marketing

User-generated Bar Advertising Campaign Puts You In The Limelight

User-generated Bar Advertising Campaign Puts You In The Limelight

Students have always been a tricky market. Their age group occupies majority of the population but they don’t really have the spending power unless they working. Their money comes from their parents which means that a huge part of what they spend on is influenced by their parents and parents would always insist on spending only for their necessities. Therefore, to put up a bar or pub specifi... »

Duracell: Moments of Warmth

Duracell: Moments of Warmth

Winters in Canada can get pretty cold and when walking the streets, moments of warmth are few and far between. Duracell went out to change that. They partnered with Cossette, an advertising agency in Canada, to build a very unique bus stop shelter. The bus stop shelter actually was outfitted with heaters that provided warmth in the coldest of places. The catch? You needed to work together. This fu... »

Oreo Uses Twitter to 3D Print Custom Cookies at #SXSW

Oreo Uses Twitter to 3D Print Custom Cookies at #SXSW

SXSW is an opportunity to learn from some of the brightest minds in various industries from around the world. It’s an annual music, film and interactive conference held in Austin, Texas. It also happens to be a popular event to try some fun and engaging marketing campaigns! At South by Southwest Interactive, vending machines will listen to Twitter trends to 3D print Oreo cookies. These 3D-pr... »

Blush Berlin’s Hottest Poster…EVER

Blush Berlin’s Hottest Poster…EVER

Glow, an advertising agency based out of Berlin, recently created their hottest billboard to date for a lingerie company called Blush. The billboard was so hot that it actually was on fire! With a fuse of 20 meters long in the shape of a woman and a logo made from 2543 sticks of matches, the billboard made a lasting impression. The billboard itself isn’t the most creative spin on the otherwi... »

Coca-Cola Creates First Ever Social Media Guard

Coca-Cola Creates First Ever Social Media Guard

Want a viral marketing campaign video to go viral? Follow these 3 simple steps. First, identify the real-world problem. Second, create a silly solution to said problem. Third, add funny cliche music and dramatic actors! SEE ALSO: Coca-Cola’s Roll Out Happiness Pop-Up Park Campaign Coca-Cola put this viral marketing recipe to the test in their latest video called the ‘Social Media Guard’... »

Digital Subway Hair Product Ad Reacts to Arriving Trains

Digital Subway Hair Product Ad Reacts to Arriving Trains

A new type of digital billboard is on the prowl. It’s smart. It’s unique. It’s interactive. Dead are the ways of putting up a billboard that is static and doesn’t react to the surroundings. Apotek, a swedish pharmacy brand, partnered with Swedish agency, Åkestam Holst, to create a unique digital billboard ad that reacted whenever a subway train arrived. The billboard featur... »

French Climber Scales Building In Daredevil Guerrilla Campaign

French Climber Scales Building In Daredevil Guerrilla Campaign

Samsung has come out with some of the most entertaining guerrilla campaign. They have mastered the delicate balance between branding, humor and entertainment. Actually, it’s more humor and relevance. As we all know, once you have those two things locked, it becomes so much easier for a company to slap their branding. When you make people laugh, they become more forgiving and more welcoming. ... »

5 Crazy Marketing Ideas: Do They Really Work?

5 Crazy Marketing Ideas: Do They Really Work?

The ability to think outside the box is important for marketing teams that want to grab consumers’ attention and convert sales. But when does creativity border on crazy? The strategies that work for one company can prove to be a total flop for another. You must know your client, his or her customer base, and how you can help. When you really need to stand out from the crowd, it’s necessary to step... »

Anti-Diarrheal Company Traps Travellers In Airport Bathroom

Anti-Diarrheal Company Traps Travellers In Airport Bathroom

Limitations. That’s one of the things that can hold down creativity in marketing. There’s different forms and shapes of limitations, of course. There’s budget limitation, corporate limitations, time limitations and space limitations. When all of those things come together, you are bound to end up with a creative team ready for murder but, once in a while, you may be lucky enough ... »

Oscar Mayer Promotion Gives Lucky Twitter Fans a Ride in the Wienermobile

Oscar Mayer Promotion Gives Lucky Twitter Fans a Ride in the Wienermobile

When it comes to the most recognizable vehicles in pop culture and the public eye, what are the ones which come to mind the most? Maybe it’s the DeLorean from the “Back to the Future” film series or perhaps it’s the Ecto-1 automobile from “Ghostbusters.” While Oscar Mayer may not have a similar vehicle in terms of scope, its Wienermobile is fully capable to draw the attention of many, even without... »

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