Guerrilla Marketing

Coca-Cola Creates The Ultimate Freshman Student Icebreaker

Coca-Cola Creates The Ultimate Freshman Student Icebreaker

The first day of school is always hard. Feeling alone, separated and lonely. It’s a time where you’re not sure where you fit and are eager to make some new friends! Enter Coca-Cola’s ‘Friendly Twist’, a refrigerator full of cold bottles of Coca-Cola with a very unique cap. The cap cannot be opened by itself. The cap can only be opened when paired with another bottle c... »

Houses Become Billboards for DIY-stores in Germany

Houses Become Billboards for DIY-stores in Germany

Show the benefit. Dangle the carrot. What’s in it for the consumers? These are the most common sentences you will hear when someone is creating a marketing campaign. It is for a good reason. It is the benefit that pushes a consumer to buy or use something. Where it usually fails is the execution. It is easy to think of the benefit and it is easy to come up with even more benefits. The hard p... »

Coca-Cola World Cup Vending Machine Gives Free Coke To Opposing Team

Coca-Cola World Cup Vending Machine Gives Free Coke To Opposing Team

We’ve talked in the past about some of Coca Cola’s genius marketing campaigns, and this is definitely another one. At the 2013 Derby Della Madoninna in Milan, a football game between two Milan-based teams with a historic rivalry: Inter and Milan, Coca Cola decided to #ShareTheGood. The campaign involved setting up two vending machines at opposite sides of the stadium, where the respect... »

Guerilla Marketing Will Get Your Business Noticed

Guerilla Marketing Will Get Your Business Noticed

Guerilla marketing is hallmarked by its ingenuity, cost effectiveness AND noncompliance to traditional dogma. It is creativity marketing at its best. Guerilla marketing uses free or low-cost platforms to get your marketing message to the largest demographic in a natural and organic manner. By definition, there is no formula to guerilla marketing but there are some ideas that can act as beginnings ... »

Coca-Cola Happiness Arcade Machine Uses Empty Bottles As Tokens

Coca-Cola Happiness Arcade Machine Uses Empty Bottles As Tokens

Dhaka is a city plagued with pollution issues, from air pollution to rubbish removal. But with 15 million people, it is a big market, and in it Coca-Cola saw a massive opportunity, which they have ingeniously taken advantage of in their latest campaign Happiness Arcade. You can’t argue with the facts, the marketing team at Coca-Cola are a very smart group of people, who have this time succee... »

The Drinkable Book Provides Clean Water To Those In Need

The Drinkable Book Provides Clean Water To Those In Need

The Drinkable Book is a life saving tool that filters water and teaches proper sanitation & hygiene to those in the developing world. Each book is printed in two languages on technologically advanced filter paper, capable of killing deadly waterborne diseases. And each page is coated with silver nanoparticles, whose ions actively kill diseases like cholera, typhoid and E. coli. Once water is p... »

IKEA’s Genius RGB Billboard is Freaking Amazing!

IKEA’s Genius RGB Billboard is Freaking Amazing!

This one is pure genius… half the time. Ikea’s RGB Billboard pulled one of the most creative and innovative Out of Home advertising thus far. This isn’t really surprising coming from Ikea. They have been consistent in creating and coming up with some of the best and most creative Out of Home and digital marketing and advertising efforts. However, this is one of the few efforts th... »

Coca-Cola Spreads Happiness To Workers via Drones #CokeDrones

Coca-Cola Spreads Happiness To Workers via Drones #CokeDrones

Singapore is a first world country that’s built by a large migrant workforce. These guest workers often are invisible to the public, receiving very little recognition for their hard work and labor. These workers barely get to see their family and friends because of the distance. So Coca-Cola decided to do something about it. Coca-Cola went to the local community and started a campaign to ack... »

The First “Glam Dog Digital Fashion Show” in Shanghai by Glamour Sales

The First “Glam Dog Digital Fashion Show” in Shanghai by Glamour Sales

China remains a tricky market especially for luxury brands. It’s economic revolution is still underway and far from being complete. Their social revolution is pushing forward but their largely and still conservative government is doing everything it can to pull to pull it back. Penetrating the luxury market is like playing the Game of Thrones, you either win or you die. Glamour Sales underst... »

Pepsi’s Interactive Football Vending Machine

Pepsi’s Interactive Football Vending Machine

It seems the recipe for viral success involves putting a unique spin on vending machines. So, that’s just what Pepsi did! With the upcoming World Cup 2014 starting in June, Pepsi came up with this interactive vending machine that challenges football players to show their best moves. Players can then win a free Pepsi or they can enter a ‘Hall of Fame’ mode and challenge other play... »

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