Guerrilla Marketing

The Salvation Army’s Leave Your Blanket Behind Cover Drive

The Salvation Army’s Leave Your Blanket Behind Cover Drive

Generosity can be a hard thing to foster in the general public. That isn’t to say that people aren’t generous, but capturing that generosity and directing it towards the specific need can be a serious challenge, and one that charity marketers battle on a daily basis in their engagement strategies. The problem is bringing people from the moment where a charitable concept appeals to them... »

Would You Answer A Mysterious Phone call And Obey A Strangers Bizarre Request?

Would You Answer A Mysterious Phone call And Obey A Strangers Bizarre Request?

For many people, there’s a certain magic about a night out on the town. It’s a twilight adventure, fuelled by lowered inhibitions and a sense of things to come. There’s unexpected additions, new discoveries and temporary friends, all coming together between dusk and the dawning of tomorrow. Capturing that moment, which is so powerful as to almost be a Western fairytale brought to... »

Giant Mascot Fizzie Takes Over E3 And Answers Your Most Deepest Questions

Giant Mascot Fizzie Takes Over E3 And Answers Your Most Deepest Questions

When you have a very specific audience, with an accepted series of interests and a shared concept of entertainment and humor, you think it would be easy to access them. But the problem with such a specific audience is it’s just as easy to alienate them as it is to connect with them. This has been the case with a recent campaign run by Xbox and twofifteenmccann at the 2014 E3 Convention. The ... »

Coca-Cola ‘Share A Coke’ Campaign Rolls Out In The United States

Coca-Cola ‘Share A Coke’ Campaign Rolls Out In The United States

We have to say, we tend to love how Coca Cola runs their marketing. They’ve put out so many genius campaigns in the last year alone that sometimes we feel like it’s impossible to keep up with them. Their latest offering to the product-hungry public is the ‘Share a Coke’ campaign, which has just rolled out in the United States. To be honest, it’s nothing new. The same ... »

Colgate Vending Machine Dispenses Free Samples With Every Sweet Treat

Colgate Vending Machine Dispenses Free Samples With Every Sweet Treat

Considering how consistently it’s drilled into us as children, it’s surprisingly how rarely you see advertising campaigns that target dental health in adults. Sure, you see lots about whitening, a few about sensitive teeth, but nothing about plain old “Don’t Forget to Brush” dental hygiene. This is odd considering that we have more constant access to high sugar foods ... »

Genius Soccerball Court Created By Shadows For Swedish Cancer Prevention Campaign

Genius Soccerball Court Created By Shadows For Swedish Cancer Prevention Campaign

It’s always great to see charities, and ‘for a cause’ organizations having access to great advertising and marketing minds, and using that knowledge to really bring their cause to the public. That is the case in this new awareness campaign from the Swedish cancer foundation, Cancerfonden, called Play in the Shade. The Campaign The Play in the Shade campaign involved the construct... »

Bank Creates ATMs To Say Thank You To Regular Customers In The Most Amazing Way

Bank Creates ATMs To Say Thank You To Regular Customers In The Most Amazing Way

It’s very rare that I come across a brand that truly understands how to reach their customers in a meaningful way. Coca-Cola does a great job with their happiness campaigns where they create experiences where people can bond over sharing a refreshing beverage. WestJet awhile back did a wonderful holiday campaign where they asked passengers what they wanted for Christmas and when they landed,... »

Lipton Ice Tea Cool Down Bus Stop Poster

Lipton Ice Tea Cool Down Bus Stop Poster

Summer is such an opportunity filled time for brands, and Lipton Ice Tea is the latest one to get on the happy summer train to bring us here at Creative Guerrilla Marketing the Lipton Ice Tea Cool Down Stop. Launched in the middle of a summer heatwave in Athens is it genius marketing, or just not cool enough? The Campaign The video starts with some people watching shots, showing just how hot it is... »

Creatively Shedding Light on the Issue of Domestic Violence

Creatively Shedding Light on the Issue of Domestic Violence

Much too often within the advertising industry or rather within the communications arena altogether, we neglect to focus on the desires and needs for the consumers. It is common for us to see professionals get so seduced with the allure of winning clients and beating out the competition that they forget they need to take heed of the other consumer cues that reflect their true nature. As advertiser... »

Homeless Fonts Inspire Designers And Helps Get People Off The Street

Homeless Fonts Inspire Designers And Helps Get People Off The Street

Wow, what can be said about this incredible new campaign from Homeless Fonts except that their idea is commendable and their execution of that idea is superb. With such an impressive campaign, paired with such an important mission, it is one of those instances where a person can look at advertising as really doing something good in the world. Check it out below. The Campaign Homeless people in Spa... »

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