Guerrilla Marketing

Smart Car Creates a Highly Amusing Dancing Traffic Light That Will Get Your Hips Moving

Smart Car Creates a Highly Amusing Dancing Traffic Light That Will Get Your Hips Moving

If you’re a business selling smart cars and smart transport, your marketing had better be just as smart as your products, otherwise disappointment is the meal of the day. Luckily, Smart is that business. Producer of smart, urban transport, in the form of cars and electric bicycles, they wowed us with their football vending machine, and had us laughing at their big city car parody, and now th... »

NYC Coffee Shop Recreates ‘Friends’ Central Perk Coffee Shop

NYC Coffee Shop Recreates ‘Friends’ Central Perk Coffee Shop

Need a coffee fix and are in the Soho area? Eight O’Clock Coffee has you covered with their pop-up cafe at 199 Lafayette St. in New York City. The show Friends is celebrating its 20th Anniversary this year. As a tribute the packaged coffee company Eight O’Clock Coffee has teamed up with Friends to create an exact replica of the Central Perk set. The cafe will be open September 17th to October 18th... »

Massive Milk Crate Cow Bar Pops Up In Sydney

Massive Milk Crate Cow Bar Pops Up In Sydney

Devondale, Australia’s number one dairy company, wanted to increase their brand’s exposure in a recent campaign where they created a large cow out of milk crates and gave out free samples of their milk. Devondale partnered with experiential marketing agency Maverick Marketing and Communications who engaged  Big Kahuna Imagineering to create “Matilda”, a large blue and white... »

Nike’s Secret Vending Machine Dispenses Free Gear For FuelBand Points

Nike’s Secret Vending Machine Dispenses Free Gear For FuelBand Points

When the Nike+ FuelBand SE first hit the market, it attracted a lot of attention, and it was no surprise. The innovative new fitness technology took exercise and keeping active to an entirely new level, and people were definitely interested. The band’s technology tracks every movement that users make throughout the day with NikeFuel, which is designed to measure the whole-body movement of a ... »

The Outfit-O-Mat Promotes Makeover Competition With Unique Dressing Room

The Outfit-O-Mat Promotes Makeover Competition With Unique Dressing Room

Sometimes, even when campaigns aren’t necessarily in the languages we understand, we can still see their merit. This, to us anyway, is a true measure of the campaign’s visual success across a variety of mediums, and shows that wherever it might be watched, it will engage and entertain. This was the case with the recent campaign from clothing retailer e5 called the Outfit-O-Mat, which r... »

Would You Answer This Suicide Call?

Would You Answer This Suicide Call?

Social experiments, when put together properly and executed effectively, have always been a powerful way to send a message. They’re an ideal framework for guerrilla advertising, as many social experiments are cheap to stage, and require little in terms of resources to pull off. Of course, not all social experiments make their case, and sometimes even those that do suffer from questionable vi... »

McDonald’s Accepts Cans As Currency For Food In Stockholm

McDonald’s Accepts Cans As Currency For Food In Stockholm

Summer in Stockholm is a time where a lot of young folk spend outdoors at parks and music festivals. It’s unfortunate that during this time, there is a lot of trash and litter. McDonald’s with the help of DDB Stockholm created a campaign to help encourage individuals to pick up their cans for recycling in exchange for a free meal at McDonald’s. DDB Stockholm created a unique bill... »

The Talking Water Fountain

The Talking Water Fountain

Drink Up is an initiative by the “You Are What You Drink” Organization that established to encourage individuals to make the healthy choice and drink more clean water more often. To help spread the word, they created a very unique water fountain that speaks to you whenever you put your lips to the water. It works by completing a circuit which then sends a signal to the speaker box to s... »

“Live Knitting” Billboard from Nike

“Live Knitting” Billboard from Nike

In order to stand above the rest, Nike decided to create a very unique billboard to showcase their new shoe that promises a skintight fit that molds to your feet. How did they do this? They had a billboard of a persons foot and got a small team to actually weave threads around the foot. The result was a very custom fit looking shoe that hugged the feet. Was it worth the additional time and effort ... »

IKEA Rock Climbing Wall Scales New Heights

IKEA Rock Climbing Wall Scales New Heights

Ikea continues to stun the advertising world with their creative marketing campaigns. There has been the incredible instagram website take over and their excellent billboard tactics. Ikea’s latest Guerrilla marketing campaign is in Clermont Ferrand France where they have constructed a 30 foot high rock climbing wall in front of the Clermont Ferrand Cathedral. Not only is the wall designed with typ... »

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