Guerrilla Marketing

Aegean Airlines Gives Passengers an Second New Year’s Eve Celebration in the Air

Aegean Airlines Gives Passengers an Second New Year’s Eve Celebration in the Air

The ad by OgilvyOne for Aegean Airlines the unique fact that since time is a concept we created to make everything much simpler and which we stick to rather traditionally, the airline makes a note that when you’re flying and since you’re skipping time zones, technically you get to live the same hour twice or even more if you try hard enough. So the question is, why not celebrate the new year twice... »

Evertek Promotes Extremely Thin Smartphone With Transparent Magazine Ad

Evertek Promotes Extremely Thin Smartphone With Transparent Magazine Ad

Evertek is a small local mobile brand that is trying to standout among giants like Apple and Samsung, so they worked with the creative folks over at Ogilvy&Mather Tunisia to help them stand out with a very unique magazine ad placement. SEE ALSO: Microsoft Freezing Windows 7 Phone Guerrilla Marketing What they came up with was a unique transparent print ad showing the profile view of the their ... »

Trend Hunter Better & Faster Book Review

Trend Hunter Better & Faster Book Review

We live in an exciting time where startups are constantly pushing the limits and driving innovation and where great ideas are becoming products and services that we’ve come to know and love. In this world of innovators, it can be difficult to break through and make your idea the next big million dollar concept. Jeremy Gutsche, CEO of Trend Hunter, recently came out with an exciting book to h... »

Orphaned Cats Find New Homes Using Tinder Dating App

Orphaned Cats Find New Homes Using Tinder Dating App

Tinder is an online dating app that has been sweeping the world…or should I say swiping the world? The app matches potential partners based mostly on their appearances. Vancouver Orphan Kitten Rescue Association (VOKRA) wanted to try their paws at a fun campaign to match some of their orphaned furry friends with potential new owners. How? By creating a profile for some of their cats that had... »

Increase Response Rates Over 30% With Personalised Direct Mail Campaign

Increase Response Rates Over 30% With Personalised Direct Mail Campaign

With more and more money being thrown at digital marketing every year, now is a great time to look at ways to maximize the impact of your print campaigns and restore balance to your marketing efforts. Why? Events like Valentines Day in February, Mothers’ Day, taking place in the UK in March and in the US in May, along with Easter in April, mean that Q1 and Q2 of 2015 are practically crying o... »

[Infographic] Harnassing the Power of On-hold Marketing

[Infographic] Harnassing the Power of On-hold Marketing

Nearly all businesses these days have some form of on-hold marketing. Generally though, it is not very well thought out and is used purely to fill the waiting time between when a customer calls and when the customer finally gets through to speak to you. Your business may be missing a big opportunity to utilize this important window of opportunity to more effectively to promote products & servi... »

Marketing Tips to Make your Next Event A Success

Marketing Tips to Make your Next Event A Success

Creating emotional connections is one of the hardest things to achieve in marketing, that is why conducting thorough research about your target consumer’s day to day journey, can be very helpful with finding the points that will spark lasting brand experiences. Live events can be a great way to achieve real connections. So your event is scheduled, and it’s time to start thinking about ways to mark... »

Subaru Surprises Non-Subaru Owners With Free Snow Shovels

Subaru Surprises Non-Subaru Owners With Free Snow Shovels

Winter in Canada sometimes leaves resident’s cars buried in snow; however, for 500 lucky residents, Subaru surprised them with a little special gift  this past year. Knowing that the snow in Montreal would prevent some car owners from driving, the Subaru team ended up sticking snow shovels next to 500 cars between Mont-Royal street and Gilford street. The shovels had a small Subaru logo on i... »

A Quick Guide to Retaining Customers for Life after the End of Any Promo

A Quick Guide to Retaining Customers for Life after the End of Any Promo

If you have ever ran any sort of promotion for your business, assuming that it was a successful promotion, you will probably have noticed a very definite spike in subscribers, sales or traffic during the special offer or event. However, all to often this is a short lived increase which trails off after the promotion. So how can you retain these new customers once the promo draws to its conclusion?... »

Sky Atlantic Promotes New Tv Show Fortitude by Releasing a Polar Bear in London

Sky Atlantic Promotes New Tv Show Fortitude by Releasing a Polar Bear in London

The campaign shows that Sky Atlantic was advertising its new TV show set in the Arctic, in the fictional town of Fortitude which has a bigger population of polar bears than people. Many TV shows aim to be as realistic as possible, or allow the viewer to enter the reality of its inhabitants and characters. Exposing people to a polar bear which a character would easily encounter is a fantastic and u... »

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