Personalizing A Chocolate Bar Using Augmented Reality

Personalizing A Chocolate Bar Using Augmented Reality Guerrilla Marketing Photo

Lacta, the Greek chocolate company, created a new smartphone application that allows mobile users to send personalizes messages to their loved ones by use of augmented reality. After downloading the application, the recipient of the chocolate bar can point his/her phone at the wrapper to see a personalized message that floats just above the candy bar.

It’s an interesting concept that allows users to customize their products without the actual production cost outside creating the universal application.

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  • http://www.facebook.com/people/Ray-Brown/536921952 Ray Brown

    Excellent campaign for Lacta.

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