In late 2013, the Porsche 911 celebrated its 50th anniversary. For this celebration, they wanted to do something unique that also commemorated the history of the vehicle. They partnered with Fred & Farid to build a fun and interactive website that allowed people to hear the sounds of the 911 and make music from it.
They recorded the sound of the different engines to build a musical keyboard that users could control. The idea was to create an interactive website that would drive Porsche 911 enthusiasts bonkers.
- The viral video has achieved 2,840,316 views throughout the domestic and overseas channels during two month.
- The 911 “piano” game was largely welcomed, which has been played over 1,862,717 times all over the world.
- On Weibo, China’s social media, the campaign has created great buzz. Posts about the video and game have received 43,098 retweets or comments.
Campaign: 911 BIRTHDAY SONG
Advertiser: PORSCHE (CHINA) MOTORS LTD
Agency: FRED & FARID SHANGHAI
Executive Creative Directors: Fred & Farid
Creative Directors: Feng Huang, Gregoire Chalopin
Associate Creative Director: Laurent Leccia
Art Director: Laurent Leccia
Copywriters: Laurent Leccia, Adrien Goris, Jean Baptiste Le Divelec
Brand Supervisors: Carsten Balmes, Estella Yang, Logan Xu, Bob Shen
Agency Producers: Alexandra Marik, Terry Jin
Account Director: Vivian Wang
Account Manager: Kylie Wang
Director: Jan Richter-Friis
Production Company: RSA Films Asia
Executive Producer: John Payne