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Porsche Creates Interactive Keyboard Powered by Porsche 911s

In late 2013, the Porsche 911 celebrated its 50th anniversary. For this celebration, they wanted to do something unique that also commemorated the history of the vehicle. They partnered with Fred & Farid to build a fun and interactive website that allowed people to hear the sounds of the 911 and make music from it.

They recorded the sound of the different engines to build a musical keyboard that users could control. The idea was to create an interactive website that would drive Porsche 911 enthusiasts bonkers.

Play it here 

The Results

  • The viral video has achieved 2,840,316 views throughout the domestic and overseas channels during two month.
  • The 911 “piano” game was largely welcomed, which has been played over 1,862,717 times all over the world.
  • On Weibo, China’s social media, the campaign has created great buzz. Posts about the video and game have received 43,098 retweets or comments.

Credits

Campaign: 911 BIRTHDAY SONG
Advertiser: PORSCHE (CHINA) MOTORS LTD
Agency: FRED & FARID SHANGHAI
Executive Creative Directors: Fred & Farid
Creative Directors: Feng Huang, Gregoire Chalopin
Associate Creative Director: Laurent Leccia
Art Director: Laurent Leccia
Copywriters: Laurent Leccia, Adrien Goris, Jean Baptiste Le Divelec
Brand Supervisors: Carsten Balmes, Estella Yang, Logan Xu, Bob Shen
Agency Producers: Alexandra Marik, Terry Jin
Account Director: Vivian Wang
Account Manager: Kylie Wang
Director: Jan Richter-Friis
Production Company: RSA Films Asia
Executive Producer: John Payne

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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