Post From Japan: Can Social Media Change Tourist Perceptions?
On March 11, 2011, Japan was devastated by the Tōhoku earthquake and tsunami that caused large amounts of damage and destruction to the country. Since the catastrophe in 2011, Japan has lost 36 percent of their tourists. People still have a picture of a country in ruins stuck in their minds and the same goes for the web. Perhaps social media can play a huge role in changing the tourist perception of Japan.
‘Post from Japan‘ is a student concept mobile application that hopes to encourage travelers to share photos from their journey to Japan in exchange for some free minutes to connect to the internet. By optimizing the images being sent from the application, the campaign hopes to change the perception of Japan by replacing disaster photos with photos that truly embody the beauty of Japan.
This is a student case from Berghs School of communication, Stockholm Sweden
Art Director: Michal Sitkiewicz, Eva Wallmark, Kristofer Salsborn
Copywriter: Rickard Beskow