Project Change: Pay For A Cookie With A Smile

Project Change: Pay For A Cookie With A Smile
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Project Change: Pay For A Cookie With A Smile Guerrilla Marketing Photo

Euro RSCG Australia is changing its name to Havas Worldwide. But that’s not the only thing that’s about to change. The team started Project Change - a series of actions to bring positive change in the world. The first thing the team noticed was how miserable people were commuting to work. After some research, they found that 97% of Australians are unhappy commuting. It’s time to spread some change.

The agency baked several hundred cookies and outfitting an old fold mustang and took to the streets at peak hours in Sydney, Melbourne and Brisbane and “sold” the cookies for a low price of a smile. Yes, a smile.

The campaign not only spreads happiness but it probably built awareness around the new company. What do you think?

See more photos here:  http://www.facebook.com/havaswwau#!/media/set/?set=a.425363407511238.90474.12…

Advertising Agency: Havas Worldwide, Sydney, Australia
Executive Creative Director: Steve Coll
Creative: Lucas Jatoba
Head of TV: Monique Pardavi
TV Producer: Alex Little
Editor: Beau Simmons

Project Change: Pay For A Cookie With A Smile Guerrilla Marketing Photo

Project Change: Pay For A Cookie With A Smile Guerrilla Marketing Photo

85 Shares Twitter 40 Facebook 33 Google+ 5 Pin It Share 3 LinkedIn 4 StumbleUpon 0 85 Flares ×
Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+