On April 10th, Turner Television Network station,Â TNT BeneluxÂ brought a ‘dramatic surprise on a quiet square‘. The TV station placed a red button in a quiet square in Flanders in Belgium. A flashy arrow hovered above the button that said, â€œPush to add drama.â€ Of course very few would even consider it as most individuals passed it by; however, for the people that did have the courage to press it go a wonderfully fun surprise. Their tagline: We know drama. And this is how we announced it.
Well on January 24th, 2013, they are at it again.
To launch Turner Broadcastingâ€™s series and movie channel TNT in the Netherlands a new dramatic piece of the now famous red button was shot in the quiet town of Dordrecht . They call it, “A Dramatic Surprise on a Quiet Square.”
When innocent passers-by dare to push the button, pure TNT-drama unfolds with a slightly new twist: close â€˜participationâ€™ of the public. Strategy was to develop a piece that would allude to the original but feature new situations inspired by TNTâ€™s content.
The video was created by advertising agency,Â Duval Guillame Modem, and is certainly going to be another viral hit! Good job you guys!
I just have to wonder what happens if you pick blue…