On April 10th, Turner Television Network station, TNT Benelux brought a dramatic surprise on a quiet square. The TV station placed a red button in a quiet square in Flanders in Belgium. A flashy arrow hovered above the button that said, “Push to add drama.” Of course very few would even consider it as most individuals passed it by; however, for the people that did have the courage to press it go a wonderfully fun surprise. Their tagline: We know drama. And this is how we announced it.
The video was created by advertising agency,Â Duval Guillame Modem, has become the second most-shared ad of all time after the “The Force” 2011 Super Bowl ad from Volkswagen.
On April 16th, the video has been viewed over 22 million times.