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Push The Red Button To Add Drama Flash Mob by TNT Benelux

On April 10th, Turner Television Network station, TNT Benelux brought a dramatic surprise on a quiet square. The TV station placed a red button in a quiet square in Flanders in Belgium. A flashy arrow hovered above the button that said, “Push to add drama.” Of course very few would even consider it as most individuals passed it by; however, for the people that did have the courage to press it go a wonderfully fun surprise. Their tagline: We know drama. And this is how we announced it.

The video was created by advertising agency, Duval Guillame Modem, has become the second most-shared ad of all time after the “The Force” 2011 Super Bowl ad from Volkswagen.

On April 16th, the video has been viewed over 22 million times.

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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