Using QR Effectively in Your Next Guerrilla Marketing Campaign

March 21, 2011 by Ryan Lum - 2 comments

QR Code marketing is a relatively new concept that is paving the way for mobile marketing. For those of you unfamiliar with the term:

A QR code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data. – Wikipedia

Even though they have been around since the creating in 1994 by Toyota subsidiary Denso-Wave, they haven’t been used in marketing until recently.

The World Park QR Code Campaign

The purpose of this campaign was that New York City’s Central Park wanted to engage a younger, more wired visitor, who spend less time in urban parks and more time being entertained by the Internet and their digital devices. By employing the technology that young people are the most comfortable with, their mobile devices, we used this as a key motivator to re-invent the park experience.

Through this campaign, the World Park event captured more than 1,800 visitors who used the QR code which goes to show using QR codes in some cases can truly spark interaction!

Click here to find out more about the World Park Campaign

Leo Burnett’s Hidden Sounds AR Code campaign for Zoo Records

This marketing campaign from Leo Burnett Hong Kong was designed to promote alternative music label Zoo Records in Hong Kong. By carefully placing visuals of an array of animals, comprised of download codes, people could take cell phone pictures of the animals and stream new music to their mobile devices instantly. This campaign resulted in sold out records, immeasurable street cred for Zoo Records, and the widespread dispersal of an underground sound.

See more great QR Code video examples on SocialWayne

More Great QR Code Marketing Examples

Here is a list of great FREE QR Code resources:

Hope you enjoyed the article. Be sure to join us on our creative guerrilla marketing facebook page and let us know what you think!

http://twitter.com/uqrme uQR.me

great introductory post, ryan. we suggest to check out http://uqr.me as well if you want to kick off effective qr-based campaigns. our codes are dynamic, it is to say you can change/update their content as you please. we also allow you to turn your qr into a “like” button or embed files for people to download. oh, and it’s free…
http://twitter.com/CGuerrillaMBlog Guerrilla Marketing

Thanks for the resource!