March 21, 2011 by Ryan Lum - 4 comments
A QR code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data. – Wikipedia
Even though they have been around since the creating in 1994 by Toyota subsidiary Denso-Wave, they haven’t been used in marketing until recently.
The purpose of this campaign was that New York City’s Central Park wanted to engage a younger, more wired visitor, who spend less time in urban parks and more time being entertained by the Internet and their digital devices. By employing the technology that young people are the most comfortable with, their mobile devices, we used this as a key motivator to re-invent the park experience.
Through this campaign, the World Park event captured more than 1,800 visitors who used the QR code which goes to show using QR codes in some cases can truly spark interaction!
This marketing campaign from Leo Burnett Hong Kong was designed to promote alternative music label Zoo Records in Hong Kong. By carefully placing visuals of an array of animals, comprised of download codes, people could take cell phone pictures of the animals and stream new music to their mobile devices instantly. This campaign resulted in sold out records, immeasurable street cred for Zoo Records, and the widespread dispersal of an underground sound.
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