Using QR Effectively in Your Next Guerrilla Marketing Campaign

QR Code marketing is a relatively new concept that is paving the way for mobile marketing. For those of you unfamiliar with the term:

QR code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data. – Wikipedia

Even though they have been around since the creating in 1994 by Toyota subsidiary Denso-Wave, they haven’t been used in marketing until recently.

The World Park QR Code Campaign

Guerrilla Marketing with QR Codes The purpose of this campaign was that New York City’s Central Park wanted to engage a younger, more wired visitor, who spend less time in urban parks and more time being entertained by the Internet and their digital devices. By employing the technology that young people are the most comfortable with, their mobile devices, we used this as a key motivator to re-invent the park experience.

Through this campaign, the World Park event captured more than 1,800 visitors who used the QR code which goes to show using QR codes in some cases can truly spark interaction!

Click here to find out more about the World Park Campaign

Leo Burnett’s Hidden Sounds AR Code campaign for Zoo Records

This marketing campaign from Leo Burnett Hong Kong was designed to promote alternative music label Zoo Records in Hong Kong. By carefully placing visuals of an array of animals, comprised of download codes, people could take cell phone pictures of the animals and stream new music to their mobile devices instantly. This campaign resulted in sold out records, immeasurable street cred for Zoo Records, and the widespread dispersal of an underground sound.

See more great QR Code video examples on SocialWayne

More Great QR Code Marketing Examples




Here is a list of great FREE QR Code resources:

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Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

    great introductory post, ryan. we suggest to check out as well if you want to kick off effective qr-based campaigns. our codes are dynamic, it is to say you can change/update their content as you please. we also allow you to turn your qr into a “like” button or embed files for people to download. oh, and it’s free…

  • Guerrilla Marketing

    Thanks for the resource!

  • Diegopen

    That’s a good one. I’ll give a try to make some buzz around. Can anyone tell me if has statistics? Thanks!

  • blahouti

    a ton of people are skeptical of QR code marketing — I really dont care, because at some point when brands start making some seriously beautiful art/marketing with them — it really does take some awesome creativity and though :) that one picture of the purple tree on the poster is a perfect example of that.

    Anyhoo when we added QR code management to our mobile website builder platform ( we knew it would be a good tool for the agencies and firms using it, but… we started getting antsy in our pantsy because we couldnt get all the marketing and design ideas out of our heads! haha.  

    Anyway — i really do think there is a never ending amount of creativity and ideas to come with QR, 2d code scanning is going to be around for a long time…. hell it already has been around for a long time.

    Embrace it — dont put all your eggs in one basket as far as mobile is concerned but keep in mind a really creative and, frankly, beautiful QR strategy will get recognized.  :)

    retweeting this  blog — love it.

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