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What is Rainvertising?

Rainvertising is a unique and targeted way of getting your message out there. Rainvertising works by applying a water resistant coating to a surface by using a stencil. The effect is that the whole surface gets wet except the invisible waterproof stencil. Here is an example of a new rainvertising guerrilla marketing campaign.

The last real umbrella store in the rainy city of Hamburg needed some help to generate footfall. Of course: without a big budget. A clever guerilla stunt uses an invisible stencil that becomes visible only when it rains — thus enhancing the messaging.

Advertising Agency: JWT, Germany

Creative Directors: Till Hohmann, Kirsten Hohls
Art Director: Adrian Finzelberg
Copywriter: Dominik Schreiber
Account Supervisor: Dirk Haase
Published: March 2011

via AdsoftheWorld

 

If you enjoyed this example, be sure check out this other rainvertising ambient advertising campaign!

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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