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Ray-ban Never Hide Guerrilla Marketing Campaign

January 18, 2011 by Ryan Lum - 3 comments

Ray ban Never Hide Guerrilla Marketing Campaign Guerrilla MarketingGuerrilla marketing is all about reaching a large audience, creating buzz and increasing ROI..all with a very minimal budget.

Ray-Ban recently did a guerrilla marketing campaign that consisted of printing out Ray-Ban sunglasses and sticking them on random posters, statues and other public artifacts. This is a very real example of how to increase awareness of your product or service without breaking the bank. What do you think of this example?

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About Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn or Twitter

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  • http://www.facebook.com/profile.php?id=100000116859223 Eugenia Muradyan

    nice idea, but this is vandalism ^)

  • http://www.groundfloormedia.com CMcCabe

    While I agree with Eugenia that this is vandalism to an extent – I think this is a great idea and surely they didn’t use permanent adhesive so the glasses could be easily removed – particularly from the statues or other permanent exhibits. Love the creativity and the energy from this campaign!

  • H de redelijkheid

    pretty simple and impactful. Good idea

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Creative Guerrilla Marketing was founded in 2009, as a weblog dedicated to Guerrilla Marketing ( or Guerilla Marketing, Guerilla Marketing, Gorilla Marketing ), Viral Marketing ( Viral Advertising, Viral Videos ), Ambient Advertising, Outdoor Advertising, and general Advertising and Marketing Campaign Examples.
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