How to Run A 3D Projection Mapping Campaign

How to Run A 3D Projection Mapping Campaign
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We’ve always been curious about what it takes to run a 3d Projection mapping campaign. 3D projection mapping, according to Wikipedia, “is any method of mapping three-dimensional points to a two-dimensional plane.” Using this technique, video artists are able to match video to buildings that they are projecting on and create cool 3D effects,making it look as though buildings are crumbling, changing their structure and more. It really is amazing. Check out the following clips as examples of phenomenal things that can be done using this technique, and then check out some great 3D projection mapping ad campaigns below.

Although the strategy itself can be quite expensive to run, it can yield tremendous results if done correctly:

“Projection mapping can provide a great double whammy if used right, because you get a great live event, followed by a compelling video and PR opportunities. But, if that’s the aim it’s important to think about the film when planning the projection — the sense of scale you get live won’t be replicated on YouTube,” cautions Matt Smith, director of strategy for The Viral Factory.

“Good camera work, slick editing, and a rocking soundtrack will all help drive the film, but if the projection is too detailed it will still get lost.”

How to Run A 3D Projection Mapping Campaign Guerrilla Marketing Photo

This certain example was done by Palnoise Live Visuals and is one of the largest 3d projection mapping examples out there.

What kind of projectors do you use for outdoor advertising and How do you charge your clients for that service?
It is depends the building, size, and quality and costs. But 15k Ansi Lumens at least, projectors of 20K Ansi Lumens…
Do you think outdoor projection will continue to grow?
I suppose quality is increasing, but I think the outdoor projections are in a very high level
What is the general process you need to follow to gain the legal to project onto a large building as seen in the cathedral example?
It is a this is the responsibility of the company that hires our services or best is because we are hired by the Town Council of the city or any public institution
How long does it generally take to create a projection mapping?
2-3 months

What kind of projection mapping projects are the most fun? (building/object/etc)
Medium buildings, easy to project with 1 or 2 projectors and with many decorative elements.

Here you can see more of Palnoise projections: http://3dmapping.wordpress.com/

 

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Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+