Russian Olympic Committee Creates a Social Heatlamp That Shares the Warmth

What’s one way to get warm during the winter? By participating in this fun social heat lamp!

The Russian Olympic Committee partnered with MOST Creative Club and placed 10 of these unique heating lamps throughout Russia and challenged people to walk up and be active. When a person decided to take the challenge, they are directed to do various activities such as jogging in place. Once completed, it provides warmth at another heating lamp in Russia, passing heat to complete strangers. The lamp also takes a photo of the participant and sends it to the stranger who receives the warms, putting a very fun social spin on it!

 

MOST Creative Club Olympic Heating Lamp 1 MOST Creative Club Olympic Heating Lamp 2 MOST Creative Club Olympic Heating Lamp 3 MOST Creative Club Olympic Heating Lamp 4 MOST Creative Club Olympic Heating Lamp 5 MOST Creative Club Olympic Heating Lamp 6 MOST Creative Club Olympic Heating Lamp 7 MOST Creative Club Olympic Heating Lamp 8 MOST Creative Club Olympic Heating Lamp 9

Photos via Most Creative Club

Credits

Advertising Agency: MOST Creative Club, Moscow, Russia
Idea: Daniil Filin, Solomon Shlosman, Mikhail Gerasimov, Pavel Mishkin
Executive Producer: Solomon Shlosman
Implementation: Eugeny Shurshikov, Igor M.Namakonov, Linda Kosichkina, Radik Rahimov, Eugeny Khrolenko, Solomon Shlosman, Matvey Shurshikov
Head of Web Development: Alexander Myasoedov
Video production: Ivan Omelchenko
Published: January 2015