Being a parent can be hard sometimes, especially when your children don’t help around the house. Samsung decided to help out the parents by creating a unique laundromat.
To encourage kids to do their dirty laundry, Samsung and DDB Stockholm created LANdry, a laundromat that turns dirty laundry into game time.
Anyone can do their laundry at the LANdry and in return, they get game time to play their favorite internet games.
Advertising Agency: DDB, Stockholm, Sweden
Creatives: Martin Runfors, Dennis Phang, Joel Ekstrand, Nick Christiansen
Producer: Lars Nordenson
Account Director: Christian Westelindh
DoP: Erik Persson
Account manager: Ulrica Carlsson
Agency Producer: Per Welén
Production Manager: Daniel Israeli
Production Company: Camp David
Director: Stina Lütz
Music: Henning Fürst