We’ve been seeing some wonderful marketing stunts to promote the movie, Carrie. Here is another one that isn’t quite as elaborate, but nevertheless, still a joy to see. A couple months ago, the team partnered with an agency to pull a prank on coffee shop patrons in which they faked a person having telekinetic power.
In this campaign, they placed a small device in a movie theatre that would make a person’s hair stand up on it’s end. People walking by would see others with their hair standing straight up staring at a ‘Carrie’ movie poster.
It probably didn’t have the biggest impact, but it certainly was a fun implementation.
Advertising Agency:Â Giovanni+DraftFCB, Rio de Janeiro, Brazil
Creative Directors:Â Joanna Monteiro,Â Max Geraldo,Â Daniel Japa
Art Directors:Â Felipe Gomes,Â Thiago Di Gregorio
Copywriters:Â Daniel Japa,Â Felippe MendonÃ§a,Â Eduardo Sierra
Published: November 2013