The ‘Scarrie’ Poster Promotes Horror Film, Carrie

We’ve been seeing some wonderful marketing stunts to promote the movie, Carrie. Here is another one that isn’t quite as elaborate, but nevertheless, still a joy to see. A couple months ago, the team partnered with an agency to pull a prank on coffee shop patrons in which they faked a person having telekinetic power.

In this campaign, they placed a small device in a movie theatre that would make a person’s hair stand up on it’s end. People walking by would see others with their hair standing straight up staring at a ‘Carrie’ movie poster.

It probably didn’t have the biggest impact, but it certainly was a fun implementation.

Credits

Advertising Agency: Giovanni+DraftFCB, Rio de Janeiro, Brazil
Creative Directors: Joanna Monteiro, Max Geraldo, Daniel Japa
Art Directors: Felipe Gomes, Thiago Di Gregorio
Copywriters: Daniel Japa, Felippe Mendonça, Eduardo Sierra
Published: November 2013