We’ve been seeing some wonderful marketing stunts to promote the movie, Carrie. Here is another one that isn’t quite as elaborate, but nevertheless, still a joy to see. A couple months ago, the team partnered with an agency to pull a prank on coffee shop patrons in which they faked a person having telekinetic power.
In this campaign, they placed a small device in a movie theatre that would make a person’s hair stand up on it’s end. People walking by would see others with their hair standing straight up staring at a ‘Carrie’ movie poster.
It probably didn’t have the biggest impact, but it certainly was a fun implementation.
Advertising Agency: Giovanni+DraftFCB, Rio de Janeiro, Brazil
Creative Directors: Joanna Monteiro, Max Geraldo, Daniel Japa
Art Directors: Felipe Gomes, Thiago Di Gregorio
Copywriters: Daniel Japa, Felippe Mendonça, Eduardo Sierra
Published: November 2013