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Schick Razorbombing Builds Campaign Through Viral Meme

Planking, horsemaning, cone-ing, ignore-ing, and now razorbombing? We’ve all seen the memes pop up, but none of them really utilized this viral nature in an advertising campaign until now.  The brand executed a buy on BuzzFeed Thursday to jump start the effort. Branding for the would-be meme is subtle, but users can click through to Schick’s “Shave the World” contest, where they can win up to $10,000 for their witty use of razorbombing.

The brand has already seen some success by positioning the Schick Xtreme 3′s Twitter feed, which has gotten a respectable 13,500 followers in about three months.

We can all agree it’s a great way to advertise the power of the product! Go Schick! What do you think of this viral campaign?













via Mashable

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+


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