Scratch Simulating Stickers Save You Money

July 6, 2011 by Ryan Lum - 1 comment

Imagine coming back from a quick errand to find your brand new car scratched! You quickly check the windshield to see if the culprit left a note. Nada!

Upon examining the scratch in closer detail, you notice this is no ordinary scratch. It’s actually a coupon from Sprayglo® Auto Refinishing and Body Repair!

I’ve always been a fan of creative uses of stickers in guerrilla marketing. That’s why I was so thrilled to hear about this guerrilla marketing example from Sprayglo®. They took this concept and really ran with it and even incorporated QR codes!

Take a closer look at that Scratch from Sprayglo®

TALLAHASSEE, Fla. – Sprayglo® Auto Refinishing and Body Repair has flexed their marketing muscles as many cars throughout Tallahassee have fallen victim to scratches on their vehicles. These “scratches” are really a result of a marketing technique made famous on youtube.com, where an insurance company used similar “scratches” to promote themselves.

The “scratches” by Sprayglo® are really static clings used to grab the car owner’s attention. The clings are designed to do a number of things. They initially introduce the presence of Sprayglo® by informing the car owner that if something like a scratch did actually happen, Sprayglo® will be there to help. Lastly, the cling serves as a $100 off coupon on the next paint job or body repair.

“People love their cars, and they get upset when something happens to their car,” Said Stuart Damron, Sprayglo’s Owner, “We are here to help people fall in love with their car again.”

“We took the scratches to Governor’s Square Mall, where we had to evade mall security. In addition to the mall, we took the scratches to Florida State University, where we “scratched” student’s cars. Those who caught us placing the stickers seemed more interested than annoyed, and some people even asked for a cling or two to trick their friends,” said Eileen Perez, Public Relations Manager at Sprayglo®.

The Sprayglo® team has been running around the town strategically placing these creative sticker coupons.

“We wanted to target people with cars that looked like they needed a paint job, so we looked for cars with cracking paint or faded color. I feel that the campaign has been a success. Sprayglo® in Tallahassee has just been moved to a new location, and these clings have just created that awareness. We want Sprayglo to be the first thing people think of when they want to paint their car,” said Perez.

In any good guerrilla marketing campaign, there are also bound to be some challenges.

“Our biggest challenge was trying to put the scratches on without someone getting angry with us about putting something on their car, but fortunately that didn’t happen. Like I said previously, people were more curious about the scratches. Another challenge was that we realized that these clings would not stick well on a dirty surface, so many cars has to be wiped with a clean rag before the clings could be placed,” said Perez.

“Also, we used static clings, with NO adhesive, so there would be no residue left on the cars, and they could even be re-applied,” said Perez.

So hopefully the next time you see a scratch on your car, it will actually be a coupon from Sprayglo®!

Sprayglo® Auto Refinishing and Body Repair is located on 3702 Northwest Passage, off of Capital Circle NW by the Home Depot. To find out more about Sprayglo Auto Refinishing and Body Repair, call (850) 692-3423 or visit www.Sprayglo.com/tallahassee .