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Share the Dream of A Better Future Through Unconventional Marketing

It’s always wonderful to see non-profits using guerrilla marketing tactics to see real and powerful results. I think these examples of guerrilla marketing are very interesting because they obviously need to keep costs low being a non-profit. Casa do Zezinho that focuses on low-income areas that suffer from malnutrition. They designed a half for happiness campaign in which they sold half a product in a grocery store. Half the of the profit will go towards Casa do Zezinho in hopes to help alleviate malnutrition.

The campaign was a huge success in that almost 100 half products were sold everyday and ended up bringing happiness to the people of Casa do Zezinho and brought a lot of attention to the cause.

Winner in Cannes Lions 2011
Type of Entry: Ambient
Category: Stunts & Live Advertising
Award: Silver Lion

Advertising Agency: AlmapBBDO, Brazil
Creative Director: Luiz Sanches
Art Directors: Renato Fernandez, Vinicius Sousa, Daniel Manzi
Copywriter: Fabio Ozório
Director: Fábio Benvenuti
Photography: Richard Stefano
RTVC: Vera Jacinto, Gabriel Dagostini, Thiago Bueno
Developer: Ragna Produções
Sound Producer: RAW Produtora de Áudio
Track: RAW Produtora de Áudio
Speaker: Gabriel Fayad
Assembler / Editor: Maria Fernanda
Contact: Marina Fernandes, Cristina Chacon
Media: Paulo Camossa Jr., Laerte Brandão
Approval: Dagmar Garroux, Célia Fernandes

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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