Prostate Cancer Poster, Creative Guerrilla Marketing

Since when were traditional posters not cool?

New York. Chicago. LA. Every city is plastered with thousands of posters. But one thing is missing: humor. When someone is waiting for the bus, waiting for a hot dog, waiting to cross the road – that is your time to strike with an ingenious poster.

But if you are not a graphic designer or photographer, how do you grab their attention, before making them smile?

Since when were traditional posters not cool? Guerrilla Marketing Photo

Here’s an example of one I created. Leaving out the company name at the bottom would be more effective, as people would visit the site out of curiosity.

1) Place one big word at the top of your poster – like “LOST, DID YOU KNOW, BREAKING NEWS, FREE MOTHER, DEAD” followed by a funny phrase, and then the company name/connection at the bottom.

2) Create curiosity. Leaving a QR code, with no affiliation to any company, sparks interest and drives people to your site. Here’s a website where you can make QR codes for free in 30 seconds: http://qrcode.kaywa.com/

3) Place posters were you would want to be distracted – next to crosswalks, around the sidewalk near food vendors, near benches where mothers wait in playgrounds.

Here’s some examples of ones that made me laugh (I created one above to show that anyone can create a good poster):

Since when were traditional posters not cool? Guerrilla Marketing Photo

 

 

 

 

 

 

 

 

 

 

 

Creating awareness for prostate cancer, it took me a while to realize this is an arm.

Since when were traditional posters not cool? Guerrilla Marketing Photo

 

 

 

 

 

 

 

 

 

 

 

 

Cute and simple, Mini Cooper pokes fun at themselves while indirectly marketing.

SEE ALSO:  The Househunter Test-Drive Dynamic Banner Advertisement

Since when were traditional posters not cool? Guerrilla Marketing Photo

 

 

 

 

 

 

 

 

Since when were traditional posters not cool? Guerrilla Marketing Photo

Whether intentional or not – the slogan here will get some attention.

Since when were traditional posters not cool? Guerrilla Marketing Photo

Since when were traditional posters not cool? Guerrilla Marketing Photo

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  • http://twitter.com/XeomaSoftware Xeoma

    A very interesting post, nice picture created by author, and of course bio that no less funny than the marketing tricks described. Thanks!

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