I love traveling and this campaign just makes me smile. SNCF, France’s national state-owned railway company, partnered with TBWA France to bring you this awesome campaign called “Europe Is Just Next Door”.
The team placed stand-alone doors throughout France that had a sign with the name of another city in the world. The doorways were ‘portals’ to different cities such as: Milan, Stuttgart, Geneva, Barcelona, and Brussels.
When a person opens the door, they are shown a live video feed from a person in that city. The campaign allows people to imagine and meet someone in that country and inspire individuals to travel.
I absolutely love this campaign and it’s fun nature. Well done TBWA!