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SNCF Creates Doorways To Other Countries

I love traveling and this campaign just makes me smile. SNCF, France’s national state-owned railway company, partnered with TBWA France to bring you this awesome campaign called “Europe Is Just Next Door”.

The team placed stand-alone doors throughout France that had a sign with the name of another city in the world. The doorways were ‘portals’ to different cities such as: Milan, Stuttgart, Geneva, Barcelona, and Brussels.

When a person opens the door, they are shown a live video feed from a person in that city. The campaign allows people to imagine and meet someone in that country and inspire individuals to travel.

I absolutely love this campaign and it’s fun nature. Well done TBWA!

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+