Marilyn Monroe was America’s sweetheart back in the day and was irresistible to look at. Snickers believe that when you’re hungry, you’re not yourself. We call this the hanger. It’s when you’re hungry, you get angry.
Snickers partnered with BBDO to make fun of this idea and placed a facial recognition camera in the billboard so that when people looked at the photo of the beautiful Marilyn Monroe, she decided to have a slight change of appearance.
Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Executive Creative Directors: Gianfranco Arena, Peter Kain
Creative Directors: Scott Mahoney, Dan Oliva
Copywriter: Joey Henson
Art Director: Jimmy Morrissey
Director of Integrated Production: David Rolfe
Group Executive Producer: Amy Wertheimer
Executive Broadcast Producer: Alex Gianni
Executive Producer: Neely Lisk
Director of Photography: Koji Yahagi
Production Assistant: Jeff Reagan